Is Silicon Upon Thames a recently found gem?
or London’s best kept secret for business.
As notonthehighstreet.com join eBay and PayPal in laying down roots in the newly coined Silicon-Upon-Thames, could this mean a surge in young talent setting up in the Surrey borough and surrounding areas or has SW London always enjoyed its fair share of skilled resource?
A common denominator of attracting the workforce is the lure of a “tech postcode” and for early-stage startups, this can mean significantly pumping up revenues.
With increased demand comes the inevitable higher price tag, and with office space commanding a premium of £55/sq. ft. technology firms will undoubtedly feel the pinch.
Tech City News recent article highlighted the growing concern over spiraling rent costs hampering startup growth.
While East London has established itself as THE place to be for budding tech startups, research from PlaceIlive found that boroughs outside of central London had the best business prospects in terms of longevity.
With the borough bursting with tech business, is there an alternative to the rising costs of London’s renowned tech destination?
Last month saw the annual Richmond Business Expo hosted at Twickenham Stadium, south west London’s largest local show for small business. There was a wide variety of tech and online services on show ranging from event technology to LinkedIn training and marketing services to web application development.
Nick Taimitarha, the event founder is effusive about the area: Twickenham attracts entrepreneurs because it offers the best of both worlds. It’s close to the buzz of central London, but without the grime, congestion and crowds (except for when the rugby’s on!).
We have some of the most scenic parts of the Thames, with easy access to beautiful parks like Bushy Park and Richmond Park.
Micro-businesses and creative agencies are attracted by the sense of community and lifestyle the area offers, as well as the opportunity to network with innovative, fast-growing businesses based here”
Geoff Slaughter BrandPipe’s very own, shares much of the sentiment but thinks the area can do more: “The planned hosting of the 2015 Rugby World Cup has resulted in unprecedented levels of investment in the area, but we’re still left wanting for cost-effective fibre internet connectivity, truly open access for additional needs passengers at Twickenham Rail station and sensible road planning strategies”.
Manroop Takhar, managing director at Qudos Animations, a young, dynamic and growing animation studio says that the company chose Twickenham as its head office location due to the excellent transport links, great restaurants and cafes and beautiful river views that the area offers.
“Being located in Twickenham gives us the opportunity to enjoy its vibrant, yet relaxed atmosphere and provides us with ample choice of locations where we can meet and socialise as a team and also with our clients” say Warren Green, the head of business development at the company.
As businesses ponder the rising costs of rent and talent, will the delights of the leafy Silicon Upon Thames become the next tech hub spot.
BrandPipe is a marketing technology company that specialises in web and mobile app development.
We provide marketing strategy, design and development assistance to help our clients create awesome web applications and memorable experiences across Europe, USA and Asia.
For more information visit www.brandpipe.co.uk or contact; Matthew Boulding, Head of Marketing,+44 (0)20 8003 3737