Integrated Retail Ltd, vendors of the iRexM3 retail ticketing system today announced the launch of “ Continuum” a new retail merchandising solution that allows shops to show real time price and promotion content anywhere in store.
Created as a joint development between Integrated Retail Ltd and Liulink Media Technology Co Ltd., (Liulink), Beijing, China. Continuum combines fully portable, high definition Sannova digital screens with the power of the iRexM3 ticketing system to deliver compliance approved promotional messaging with the most up to date price values anywhere in store.
“Remaining competitive in today’s dynamic retail environment is challenging” comments Steve Thornton-Greet, CEO of Integrated Retail Ltd, “Internet savvy customers can price check goods from their mobile phones, whilst in store. It was not so long ago that prices would be updated weekly, more recently this has become daily and now it can be several times a day.
Changing a price is not as simple as striking through the old price and writing in the new one, these days pricing amendments have to be governed by head office, reflected in the POS system and presented in a legally compliant format.”
Continuum integrates easily with any back office price inventory and allows the local shop management to instantly select, from head office approved content, which promotions are appropriate to that specific shop and where in the shop that message is most effectively positioned.
Integrated retail have produced a short video to introduce retailers to this innovative new merchandising solution. https://www.youtube.com/watch?v=KXOIJ8SRBVU