Indytute – Turns offline business online, bringing Indytute gift experiences live to your living room.
Indytute & Trapeze Media take Gift Experience company online in a matter of weeks to huge success.
- Driving cost per landing page view at £0.04p
- Driving a return on ad spend at £15.12 for every £1 spent
- A click through rate of 5% on a cold audience when 1% would be a typical average
- Only a 5% drop off rate on a 2.5 hour first show – the sign of a successful performance!
For the last six years The Indytute has provided its customers with handpicked, unique experiences across London. Calypso Rose, Head of Everything at The Indytute, works with independent artists, restaurateurs and performers to ‘Give Good Times’ by curating unusual experiences. These are sold across the country, as gift vouchers – gifts that cut the clutter. Think Urban photography safari, an East End Wine walk or test your arms and balance Paddle boarding up the Regent Canal.
In March they watched as every one of The Indytute’s partners were squeezed by the impending virus. As venues closed, group workshops were cancelled, artists and teachers were forced to stay home. A thriving company, helping hundreds of independent artists and businesses was slowing to a halt. Then on March 23rd it was official, we were in lockdown.
But lockdown doesn’t mean standstill. The Head of All Things, is there for a reason. Calypso Rose started to devise an online offering , delivered by the team at Trapeze Media, a creative, digital marketing agency based in London and Brighton they launched ‘Indy-House’, The Indytute experiences live in your living room!
In a matter of weeks and a lot of hard work ‘Indy-House’ was live and a calendar of events was curated to include LIVE online experiences from Hula & Abs Workouts, workshops on how to Make Your Own Hand Sanitiser to ‘Houseplants 101 and Propagating’
The first ‘Indy-House’ event went live on March 27th, just four days after lockdown was announced. A ‘Pub Quiz’ hosted by former frontman of The Stranglers, Paul Roberts was promoted with HUGE success selling out within a few hours.
They didn’t just get people turning up, the quiz was received with rave reviews and only a 5% drop off rate at 2.5 hours, that’s a sign of a well delivered show.
Trapeze Media turned around creative including video for paid social media ads. With budgets squeezed the pressure was on to make these convert. Having been running successful paid advertising campaigns for The Indytute for the last six months driving sales through social, Trapeze Media knew exactly the best audiences to target.
The first event was run as a fundraiser for The Felix Project, a local London Foodbank, but now the events are set up to provide a much needed additional revenue stream for the independent artists and performers working with The Indytute.
In the space of three weeks The Indytute & Trapeze Media turned an offline business online in order to help the arts and independent businesses alive during these strange times.