With increasing popularity of smartphones and proximity mobile payments since 2014, the app-based ordering service is gaining momentum among American consumers especially within the quick-service restaurant sector. A latest report labeled as “Success Case Study: Starbucks Mobile Order & Pay” has been added to the vast collection of Market Research Hub’s online research offerings. The report studies the details and reasons behind the success of Starbucks app-based proximity ordering service in the US. It answers critical questions related to the market like “what?”, “why?” and “so what?” in the thorough analysis that increases your chances of launching a successful product.
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Firstly, the report provides a summary for Starbucks mobile order & pay system. Mobile based remote ordering has established itself as a powerful instrument for food and other FMCG services. Their growing demand reflects that consumers are looking for solutions to minimize the time and effort spent on ordering food and complement on-the-go needs. The proximity mobile payments have tripled since 2014 and businesses should seek to add ways for consumers to pay using their mobile apps. Starbucks mobile order & pay service has proved to be a success because it took advantage of increasing consumers in the US, utilizing proximity mobile payments to settle bills. Growth drivers of the market are high mobile loyalty and quick ordering without coming to the store. Starbucks has worked hard at developing its digital strategies and improving the user experience of its mobile app. This reduced abrasions, increases traffic in the app and increases revenue.
This report reduces the risk of failure by analyzing about brands/products that have under-performed or failed. It provides understanding about consumer trends and attitudes so that one can realize and tap into the opportunities that’s really impacting the market. Drive and support innovation in the fast-moving consumer goods industry by analyzing insights from both within and outside the industry, help future investment and decision-making to become successful.
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In the end, the report makes some important business proposals for new investors, existing companies and individuals. Risks and opportunities related to app-based ordering service are discussed. A feasibility report and information about new product development are provided. Overall, the report provides a detailed insight of Starbucks Mobile Order & Pay by covering all important parameters and research findings.
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