If you own a smsll business the chances are that you haven’t got much budget for advertising or promotion.
With the surge in online businesses all competing to entice people to part with their cash, one of the biggest factors is solid website optimisation to enable surfers to find you easily in the ocean of companies on the internet.
First, you need someone who will dedicate themselves to you, and not have multiple accounts that they are working on all at once, so you benefit from a personal approach.
Compile a list of your targets and objectives, and question what exactly it is you are hoping to achieve, keeping in mind a reasonable timescale. Promises of the elusive "Google Page One, Result One" will not normally be acheievable for new sites in less than 6 months, so be realistic with what you want to achieve.
There are many sharks in the seas of internet promotion, so maintain a focus on what your goals are in, say, 4 weeks, 12 weeks and 6 months. SEO is a gradual process and an ongoing action, so bear this in mind when you are starting out in promoting your site.
When looking for an SEO consultant it’s always a good idea to ask what previous websites they have worked on, and take a look yourself. If you like what you see, contact the owner and ask for a personal reference with specific regards to results.
It’s not always necessary to employ an SEO consultant in your office, lat’s face it, it’s all internet work and can be carried out remotely.
Ask a potential SEO if they have experience with some essential activites:
Installation and reporting of Google Analytics
Submission of URL to Google Webmaster tools, and code installed into your site to verify
Similar code verification for Alexa, Yahoo, Bing
Adwords reporting, keyword researching
Directory submission with full lisiting and photos, images, information
Article writing (500 words) submitting to article sites and press release sites
Blog creation on wordpress, Blog on Google (blogspot)
Google maps directory verification and submission
Posting on forums, creating identities
URL submission using a tool for global search engines
Facebook, Twitter, social networking accounts, creating proper profiles
Setting up Google Alerts for competitors and your own URL to track appearance on the internet
Meta tags and meta description for your website, alt tags on images, proofreading for grammar etc
Web page copy composition in a style to suit your site
Once you have conducted your research it’s time to find the right person to suit your requirements.
Nina Greaves is based in Weston-super-Mare and offers all aspects of SEO services in Bristol, Somerset and Avon, as well as nationwide throughout the UK.