When your product or service is selling but you don’t enjoy customer loyalty or brand ambassadors, it’s time to come to Design Quarry for a brand strategy.
Branding is one of the most vital activities for a business, whether it’s big or small, retail or B2B. With an effective brand strategy, you can get the desired edge in a highly competitive marketplace. But how do you build a positive and long-lasting brand?
Branding is all about your promise to your customer. For instance, Nike promises inspiration and innovation to athletes around the world, BMW brings you the ultimate driving machine, Harley Davidson has created a culture of riding and a cult of bikers.
Building a brand and boosting your brand equity is a long-term process, involving your marketing team, design agency, sales personnel and your internal and external audience.
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In simple terms, a positive brand image + standing out in the market = branding success. Building a brand your customers and employees will love involves 3 stages – brand strategy, brand identity and brand marketing.
At Design Quarry, we help our clients through every stage of the brand building process, until a strong brand equity is established. And then we work rigorously to protect and nurture it.
customers, we look at the early adopters of technology who are managing a large team in MNCs
authoritative, informative, conversational, etc.
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At Design Quarry, our team constantly asks the 3 questions in the Golden Circle:
And yes, we do design a logo and a tagline, but that’s just the tip of the iceberg! For an end-to-end brand strategy that will make you a likeable and lovable brand in the market, contact us today!