SMS communication has continued to be the go-to option for businesses to stay in touch and drive customer engagement during these unprecedented times. It is one of the most convenient means of communication to get the message across to anyone with a cellular connection.
Not to forget, SMS has a wider outreach than OTT or internet-based services, considering it reaches people using basic feature phones in areas with low internet penetration.
The rise in mobile penetration boosted SMS communication to a great extent, along with the fact that SMS is always delivered to mobile devices, regardless of the users’ location.
Increasing population, rising mobile payments market and the ever-growing retail and e-commerce industries are some of the major growth drivers for the global A2P messaging market.
A2P as well as P2A messages have been on the growth trajectory for a long time now, with the pandemic playing a catalyst in giving it a further boost. The global market for these messages is expected to grow at a CAGR of 5.03% to go from $55,481.26 million in 2016 to $74,507.43 million by 2025, as per a report by ReportLinker.