Bamboo Apps released a whitepaper, which analyzes how automotive businesses can successfully monetize vehicle data by adopting a user-centric approach in the design of car data features.
A massive amount of data generated by connected and autonomous vehicles is expected to form a hundreds-billion market by 2030. However, automotive businesses are still looking for ways to optimize this new revenue stream.
The main difficulties industry players deal with are capturing and communicating the benefits of car data services, balancing costs, quality, and complexity of solutions, and retaining users. Adopting a market-back approach and gaining a deep understanding of user pain points can be a viable strategy for addressing those issues.
In the new whitepaper, Bamboo Apps analyzes how different techniques of UX design allow to overcome the challenges of car data monetization and illustrates their effectiveness with the use case of UX design for intelligent collision management app.
The report also includes an expert’s opinion on the role of user experience design for the monetization of vehicle data.
The whitepaper is available for download on Bamboo Apps’ website: https://auto.bambooapps.eu/blog/how-focus-on-ux-can-accelerate-car-data-monetization
About Bamboo Apps
Bamboo Apps creates custom connected mobility solutions for automotive businesses. We use our domain expertise and practical experience in ideation, design, and development of software to empower industry players in responding to digital disruption and shaping the future of mobility.