Honayst, a skincare brand founded on the ambitious research on cosmetic ingredients and AI, announces its global launch

Press Release : November 04, 2020
Honayst, a skincare brand founded on the ambitious research on cosmetic ingredients and AI, announces its global launch

Honayst, a skincare brand founded on the ambitious research on cosmetic ingredients and AI, announces its global launch 1

Honayst developed algorithms, which can read and understand millions of scientific papers. These algorithms have created and analyzed a knowledge bank of 2.8 million research papers, published by the brightest of scientists in the last 70 years. After thousands of experiments unlocking secrets from this knowledge bank, a serendipitous discovery led to the birth of Absolute Molecular EfficacyTM (AME). AME is a super-computer, which can compare scientific discoveries on ingredients and their origins, and discover the most versatile and potent active ingredients for skincare.

Honayst is launching an oil mask—Skin Glowing and Refining Mud Mask—that will work with your skin’s intrinsic reparative cycle. First it will detoxify accumulated toxins and then it will unleash intense, lasting hydration well into the next morning, boosting the skin’s natural renewal and restoration process. Powerful antioxidants will neutralize stress to counter expression lines.

The in-house production in small batches ensures pharmaceutical-grade purity that, when coupled with the precise selection and encapsulation process of ingredients, delivers highly predictive results with no unnecessary additives or irritants. “We believe that preventing waste is better than treating or cleaning up waste after it’s created. Our production processes are non-toxic and sustainable, built on the principles of green chemistry. It’s a closed-loop, renewable process that creates no waste”, said Neel Des, Founder of Honayst.

www.honayst.com

 

Notes to editors

For more information please contact:
Tel: email: media@honayst.com Visit the newsroom of: sampr