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Help for growing smaller online businesses in Lancashire

Posted 8th July 2014.

A new digital marketing consultancy business has been set up to help smaller online traders in Lancashire and the North West. By providing easy-to-understand, practical help, Right Direction Marketing works with local companies to increase visibility of their web site and ultimately grow online sales.

Owner Roger England says:
“Many smaller Lancashire businesses are losing out to bigger competitors because they don’t have the knowledge or time to get the most from the digital world. Launching a shiny new web site is only the digital journey’s start, not the end; it’s a bit like buying a brand new Mercedes and then not servicing it … eventually it’ll stop working! After 30 years direct and digital experience in travel, clothing and wine marketing, I’m focussed on helping smaller Lancashire businesses get to grips with trading successfully online.”

Visit www.rightdirectionmarketing.co.uk

What services do Right Direction Marketing provide?
• Reviewing your current online situation to identify what’s working and what’s not
• Putting together a practical Digital Plan exclusive to you
• Search Engine Optimisation to get your web site seen by more people on Google
• Pragmatic tips to get more of your web site visitors to complete a purchase
• Learn how to make social media a useful tool, not a waste of time!
• Right Direction Marketing can also help with other digital channels including affiliate programmes and email marketing

About Roger England
Born and bred in Lancashire, Roger has over 30 years’ consumer marketing experience with a number of the UK’s most respected brands. After grinding his teeth in financial services with Citibank, Roger was attracted to the world of wine (who wouldn’t be?). Managing the customer acquisition through traditional direct marketing methods, Laithwaites grew to become the world’s largest home delivery wine merchant.
Roger moved from wine to travel with Thomson Holidays where he introduced a successful merchandising programme and also gained valuable web trading experience with upmarket clothing retailer Charles Tyrwhitt (famous for their shirts).

Roger also spent a couple of years as VP-Marketing in the USA, growing an online business by a massive 230% in just two years. Back in the UK, Roger was Commercial Director at Virgin Wines, leading the marketing team to achieve it’s online acquisition targets.

Roger now uses his experience to help Lancashire companies who are just starting out on their digital road – making sure they’re going in the ‘right direction’.

The Digital Landscape in the North West and the rest of the UK
UK online retail sales grew by 16.8% in 2013 (to £38.8 bn). UK online retail sales is forecast to grow by 42% to 2017
Centre for Retail Research Only half of SME’s and charities in the North West have a website, and only 54% of SME’s/charities can transact online (the lowest region in the UK).
Lloyds Bank Business – Launch of UK Business Digital Index (2014)

Online businesses in the North West have high levels of digital marketing staff turnover and are recruiting on average once per year to replace them.
Working Mums (2013)