Greek model’s growing success with leading publications and fashion brands
Giota Miroti, the Milan-based top model from Greece, is looking forward to a busy year after featuring in international advertising campaigns and numerous magazine editorials. Her journey into modelling began in 2014 in Greece but she saw a boom in popularity after her move to Milan as she was rapidly snapped up to work with iconic Italian brands including Emilio Pucci, Erika Cavallini, Liviana Conti, Guess and many more.
In the last three years, Miroti has become the sought-after face for promotional campaigns linked to brands such as the cosmetics manufacturer KIKO MILANO, the retailer Sephora Italia and Kymco Taiwan. She has also been chosen as the face of IQOS Italia, a digital campaign featured in Vogue Italia and shot in Rome by the legendary photographer Antoine Le Grand, who has worked with the biggest names in the fashion industry, and appeared in covers and pages of lifestyle publications such as Femme Magazine, Good Health Magazine, Al Jamila Magazine and Sayidaty Magazine, among others.
In December 2017, Miroti appeared on the cover of the Italian magazine La mia Boutique, after gracing two more covers in the same year. Since then, she has been signed up by agencies across the world, traveling frequently. Miroti is a fashion model with a wide portfolio of advertising and commercial work. Recent assignments include working for Haute Couture Italian Maison Co.go in Venice, Italy, and starring in the ‘Shine in Your Own Light’ global ad campaign for Campari’s premium gin, Bulldog.
Miroti also made an appearance last September, after Milan’s fashion week, at the Heart Med Gala charity project in Sicily hosted by Marco Castelli to raise funds for Familia Società Cooperativa Sociale, a children’s home. “Participating in the Heart Med Gala showed me how I can use my profile and influence as a force for good and has prompted me to explore other potential charity activities as well,” said Miroti. “I’m keen to work with other charities in future and to mobilize my followers to support good causes.”
She added: “I also want to move beyond simply showcasing fashion and get involved in the creative process. This is an area I am interested in exploring in future and I trust that my job will show me the best path to do so.”