Google announces association with Prasar Bharati to help small scale enterprises utilize digital tools to grow

Press Release : July 15, 2020
Google announces association with Prasar Bharati to help small scale enterprises utilize digital tools to grow

In the virtually hosted sixth version of ‘Google For India’, Google disclosed its association with Prasar Bharati to introduce a fresh initiative as a neighborhood of its existing efforts as a response to the pandemic situation. Taking advantage of the recognition and comprehensive reach of the general public broadcaster, Google is going to be introducing an edutainment series on Doordarshan that specialize in how small scale enterprises can embrace digital tools and accommodate the continued situation, by using real-life samples of Indian businesses.

Now of all times, as businesses got to survive and develop, each and each Indian business must transform itself into a digital business told Caesar Sengupta, GM and VP, payments, and next billion users, Google, while discussing on the impact of COVID-19 on small scale businesses and building economic opportunity. “We are investing in helping Indian businesses go digital and helping Indian workers learn, grow, and find better jobs,” he amplified.

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