Powdered soft drink is a soft drink that is available in the form of powder and is soluble in water forming a refreshing drink. It is a type of fruit concentrate, which includes added ingredients such as stabilizers, emulsifiers, sweeteners, preservatives and other ingredients, these ingredients altogether develop a consistent product when added with some water or some other liquid. This type of soft drink is prepared by blending the material for flavoring with artificial color, dry acids and others. If the sweetener is added, the consumers only need to add the required amount of carbonated or plain water.
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Growing consumer preference for healthier and nutritional beverage options is one of the key factor driving the global powdered soft drinks market. Increasing demand for ready to drinks products due to the hectic lifestyle of consumers will further increase the demand for powdered soft drinks market. Moreover, the availability of low calorie and natural sweeteners powdered soft drinks is paving the way for the health-conscious consumers and thus will further propel the growth of powdered soft drinks in upcoming years. Increasing demand for packed and convenient products like powdered soft drinks among consumers in all age groups will further boost the global powdered soft drinks market. However, the availability of substitutes may hamper the global powdered soft drinks market.
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Various notable players operating in the market, include Cargill Inc., Firmenich S.A., Tate & Lyle, Bemis Company Inc., The Kraft Heinz Company, Nestle S.A., PepsiCo Inc., Kerry Plc., Mondelez Inc., Lasco Foods Inc., The Coca-Cola Company, True Citrus Co., among others. Prominent players are expanding their production capacity to expand their product portfolio of powdered soft drinks in the global powdered soft drinks market.
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The global powdered soft drinks market has been segmented on the basis of flavor, packaging, distribution channel and key regions. Based on flavor, the market is segmented into mango, citrus, apple and others. The citrus segment is further categorized into lemon, orange and pineapple. Based on packaging, the market is segmented into cartons, pouches & sachets and others. Based on distribution channel, the market is segmented into online stores, hypermarkets, specialized stores and others.
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