Overnight Face Mask is a face appeal mask that is applied before going to bed. The Overnight Face Mask is basically meant to hydrate and heal the skin during the sleeping hours. The mask contains different chemicals and organic preservatives which provides hydration and a radiant glow to the skin. The Overnight Face Mask includes ingredients like turmeric, coconut, charcoal, lemon, olive oil, honey, aloe vera, vitamin E, egg white, green tea, cucumber, tomato, almond and many more which helps in removing antiaging marks, wrinkles and acne from the face.
The major factor contributing towards the growth of the Global Overnight Face Mask market includes the increasing skin-related concerns such as acne, wrinkles, dryness and aging. The adoption of modern lifestyles, increasing working hours, unhealthy food habits and rising pollution is hampering the skin’s nourishment and natural glow, which is driving the consumers to increase their spending on different skin care solutions. The rising popularity of the organic ingredients in the beauty products will surge the growth of the global overnight face mask market during the forecast period. In addition, the shift in the customer’s demand towards products which provides mental relaxation will drive manufacturers to develop overnight face products consisting of various functional ingredients. Growing preference for overnight masks containing various essential oils, natural and fruit-based ingredients is driving continuous product innovations in the market. For example, ESPA Overnight Hydration Therapy is composed of relaxing essential oils and seaweed extracts that revitalizes the skin moisture content during the sleep. Laniege’s Sleeping Mask is a famous fruit-based overnight face mask which helps in revivifying the skin. Moreover, the rapid urbanization, high disposable income and the increasing population of the target customers, especially women, is likely to complement the growth of Global Overnight Face Mark market.
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Various notable players operating in the market include L’Oréal S.A., e.l.f. Cosmetics, Inc., The Body Shop, Peter Thomas Roth Labs LLC, Lotus Herbals, Lakmé Cosmetics, Innisfree, The Estée Lauder Companies Inc., Vichy Laboratories, Avon Products, Inc. among others.
The global Overnight Face Mask market has been segmented based on Product, Distribution Channel and key regions. Based on Product, the market is segmented Cream & Gels, Oil, Sheets and Others. Based on the Distribution Channel, the market is segmented Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores and Others.
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