Men grooming products plays a vital role in maintaining and improving parts of the body. Men grooming is not only related to the concerns about hygiene but also to make a positive impression. Men grooming includes skincare, fragrances, toiletries, shaving products and others. Men grooming products helps to improve the texture and appearance from the effects of pollutants, sun and other effects. It also helps to maintain the skin conditions of the face and other body parts. In addition, skin care products are booming more prevalent among men because of various concerns such as anti-aging, sun protection, skin brightening and other concerns.
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Rising beauty consciousness along with the growing awareness towards overall body care products among men is the key factor driving the global men grooming market. The other factors which are fuelling the growth of the market include a growing number of store-based specialized men grooming retailers and increasing influence of social trends. Moreover, increasing disposable of consumers coupled with increasing concerns among the younger population to improve physical appearance will further boost the global men grooming market. Growing awareness regarding maintaining body parts among consumers will further enhance the global men grooming market. In addition, the high availability of skin care products alongwith the changing perception of spending on grooming among consumers will drive the global men grooming market. However, stringent rules and regulations related to the composition and inclination of consumers towards organic products and natural ingredients are more likely to hamper the global men grooming market in upcoming years.
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Various notable players operating in the market, include Procter and Gamble, Beiersdorf AG, L’Oréal Group, Coty Inc., Unilever Pvt Ltd, Johnson & Johnson Private Ltd, Colgate-Palmolive Company, ITC Limited, Edgewell Personal Care Co and Koninklijke Philips N.V among others. Key players are focusing on R&D activities to expand their existing portfolio and to increase presence in the global men grooming market .
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The global men grooming market has been segmented on the basis of product type, distribution channel and key regions. Based on product type, the market is segmented into skin care, fragrances, toiletries, shaving products and others. Based on skin care, the market is segmented into moisturizers, beauty creams and others. Based on fragrances, the market is segmented into deodorants and perfumes. Based on toiletries, the market is segmented into hair care, skin care and bath & shower. Based on shaving products, the market is segmented into refill blades, razors and others. Based on others, the market is segmented into talc, concealers and sun protection. Based on distribution channel, the market is segmented into hypermarket/supermarket, salon/grooming clubs, drug stores and others.
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