Influencer marketing is the type of social media marketing or a hybrid of new and old marketing tools to endorsement and products mention from an influencer. It facilitates to brand to endorse its products via social media platform users who are having a dedicated social following and review the product as an expert within their niche. Instead of direct marketing (target to a large number of consumers directly), in influencer marketing, brands are hiring or pay to the influencer to review their product and inspire their followers.
Increasing demand for the content-based band live interactive video sessions, growing social media subscribers, increasing smartphone users and increasing penetration of high-speed internet are the major factors that are driving the market growth of influencer marketing. In addition, reducing data streaming costs and increasing adopting od ad-blocking software is also propelling the market growth. The direct marketing requires more time, money and personal attention to save time brands are looking for the right influencer, which increases the demand for influencer marketing platforms. Additionally, increasing the integration of advanced technology like AI, big data, data analytics, machine learning, etc. are creating opportunities for influencer marketing platform providers. However, security and privacy concerns and lack of capabilities to measure the effectiveness of the campaign would limit the market growth during the forecast period.
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North America is expected to hold the largest market size in the global influencer marketing platform market and estimated to witness exponential growth during the forecast period due to the strong base of technology. However, Asia-pacific will be expected to grow at fastest CAGR during forecast period due to a large number of social media and smartphone user, rising digitalization coupled with increasing need to remain competitive and inclination towards advanced technology such as AI, machine learning, etc. and growing investment in influencer marketing by companies is increasing the demand of influencer marketing platform in this region which leads the fuel the market growth during forecast period.
Various notable players in the Influencer Marketing Platform market include Izea, Hypr, Traackr, InfluenerDB, Julius Works Inc., Launch Metrics, Onaltica, Upfluence, Lingia, Inc., and Lumanu Inc. and among others. Major players are focussing on product launch, acquisition, collaboration to expand their global reach and become a market competitive.
The Global Influencer Marketing Platform market has been segmented on the basis of Component, Organization Size, application, end-user and Geography. Based on component market is categorized into Solutions and Services. Based on organization size market is segmented into Small and Medium-sized Enterprises and Large Enterprises. Based on application, the market is segmented into Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting, Compliance Management and Fraud Detection and Others. Based on the end-user market is categorized into Fashion and Lifestyle, Retail and Consumer Goods, Health and Wellness, Ad-Tech, Travel and Tourism and Others and by geography.
The research report “Global Influencer Marketing Platform market” provides an in-depth analysis of the global Influencer Marketing Platform market based on component, organization size, application, end-user and major geographies for the forecast period from 2019 to 2026. The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for the global Influencer Marketing Platform market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2018. The competitive landscape section of the report captures and highlights the recent developments in the market.
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Key questions answered in this research report:
1- At what pace is global Influencer Marketing Platform market growing? What will be a growth trend in the future?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Influencer Marketing Platform market?
4- What are the various application areas and how they are poised to grow?
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