Digital Experience Platform (DXP) is an emerging category of enterprise software seeking to meet the needs of companies undergoing digital transformation, with the goal of providing better customer experiences. DXP’s can be defined as a platform common for a set of technologies, which can provide personalized and secure access to content, applications across various digital touch points. DXPs can either be a single product or a suite of products that work together. They provide an architecture for companies to digitize business operations, deliver connected customer experiences, and gather actionable customer insight.
In this era of business customer experience is becoming the priority and there is a rising competition among Organisations to improve experience of their customer. Along with this, emergence of cloud-based technologies, rising demand for digital intelligence platform across various industry, rising number of Organisations using cloud deployment models to effectively engage customers across different channels such as mobile, email, call centre, social media etc. help in growing business. These are the factors which tend to grow of global digital experience platform market. For example, IDC study analyses on how customers are using SAP HANA to build innovative applications to gain an average five-year ROI of 575%. However, digital silos, complexity of data integration and lack of skill set are hampering its market growth.
Various notable players operating in the market, include Oracle Corporation, SAP SE, IBM Corporation, Infosys Limited, Salesforce.Com, Inc., SDL Plc, Sitecore, Adobe Systems Incorporated, Acquia and Demandware, Inc.
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The Global Digital Experience Platform Market has been segmented based on solution, service, business type, industries, deployment and key geographies. Based on solution, the market comprises of Web Content Management, Multi-Channel Customer Communication Management, Customer Relationship Management, Digital Employee Experience, Web Portals, Customer Experience Management and Analytics. Based on service, the market comprises of Professional Service and Support and Maintenance Services. Based on business type, the market comprises of B2B and B2C. Based on industries the market comprises of Retail, Banking, Government, Hospitality and Others. Based on deployment, the market comprises of Cloud, On-Premise and Hybrid. The research report “Global Digital Experience Platform market” provides in-depth analysis of Global Digital Experience Platform market based on solution, service, business type, industries, deployment and major geographies for the forecast period from 2019 to 2026. The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for the Global Digital Experience Platform market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2019 The competitive landscape section of the report captures and highlights the recent developments in the market.
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Key questions answered in this research report:
1- At what pace is global digital experience platform market growing? What will be growth trend in future?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global digital experience platform market?
4- What are the various application areas and how they are poised to grow?
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