An alcoholic beverage market is a multi-billion market and is expected to witness rapid growth in the coming years. An alcoholic beverage is prepared by the fermentation of grains and fruits and contains ethanol. For example, wine is prepared from grapes, whereas, beers are made with barley. Alcoholic drinks are popular in the Americas and Europe and are witnessing significant growth in the developing countries of Asia- Pacific and Latin America.
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Growing number of alcohol consuming population and high disposable income are driving the alcoholic beverages market. In addition, the alcoholic drinks are used for medicinal purposes such as to reduce anxiety, if taken in the prescribed dosage. For instance, if consumed in a prescribed dose, beer helps in improving bone health, improves cholesterol and lowers the risk of heart diseases etc. However, high cost and health risks associated with the high dosage of alcoholic drinks are hindering the market growth. Moreover, growing penetration of the substitute drinks such as tea, coffee, fruit juices, and soft drinks are restraining the growth of the market.
Various notable players operating in the market, include Diageo, Anheuser-Busch InBev SA/NV, Molson Coors Brewing Company, Heineken Holding N.V, United Spirits Ltd., Pernod Ricard SA, Tazo Alcoholic Beverages Company, Heineken Holding N.V., Bacardi Limited, and Anheuser-Busch InBev. Most of the players in the market are focusing on introducing new alcoholic beverages varieties to attract alcoholic beverages lovers. For instance, in October 2018, Diageo introduced a new limited edition winter collection of Walker whiskey.
The Global Alcoholic Beverages Market has been segmented based on type, the point of sales, and key geographies. Based on the type, the market is segmented into beer, wine, distilled spirit, and others. Based on Point of Sales, the market is categorized into online, retail stores, supermarkets, liquor stores, and others.
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