IT Support Services company Glo Networks – has announced a major new branding and marketing initiative to assist in their further growth in Wales and the West Country.
The Bridgend based company has since its formation in 2006 seen rapid growth through the acquisition of new clients across the region. Offering IT Support services through onsite technical support and remotely via their online monitoring and resolution system – Glo-Help – the company provide a quality helpdesk support facility to SMEs through a team of experienced IT consultants, available 24/7 365 days a year. They are currently expanding their operation to include the appointment of sales personnel to grow further their business across Wales and the West Country.
Following a review of its business strategy undertaken in 2009, Glo Networks have embarked on an ambitious marketing initiative including a significant rebranding project designed to communicate the advantages of the Glo Networks service. Chris Connor, Managing Director at Glo Networks explains The service we provide to our clients is exceptional and typically we have been able to cut our customers IT Support costs by over 50%. This is the result of ensuring our clients systems are set up correctly in the first place to manage their day to day requirements and also by using our online remote IT Support service which can identify issues before they occur.
Incredibly the company has a 100% customer retention record since its formation, with clients all recognising the quality of service and value for money they receive through the Glo Networks support. The marketing strategy initiative has seen the company introduce a revitalised branding communications strategy to highlight these service quality standards and this includes the launch of a new website and plans to extend further its distribution channels through strategic alliances with other IT related businesses across the region.
To assist in the implementation of this strategy the company has appointed Cardiff based integrated marketing agency Stepping Stones Marketing Solutions. Paul James, Managing Director of the agency commented The opportunities for the company in the present market are excellent. Many SMEs are looking to cut costs in areas such as IT Support whilst at the same time make their operations and processes more efficient and robust by maximising the use of their IT systems across their business. Glo Networks has an excellent record in achieving cost reductions for its clients and its 100% client retention is a remarkable achievement in this industry.