Businesses are starting to lean on digital marketing methods considering the ongoing COVID-19 pandemic situation and its impact on markets. Business owners are searching for the best online marketing strategy to benefit by tapping into the giant consumer base available online. Undoubtedly, digital marketing methods like SEM (Search Engine Marketing) yield unforeseen results in terms of increased website traffic, customer engagement, lead generation, and conversions.
However, despite the availability of some efficient players in this market, clients often get confused about zeroing in on a substantial digital marketing strategy for their business. SEO Ninja has worked up short term and long term digital marketing plans which work perfectly for the small, medium as well as large businesses.
Short Term Marketing Plan: ( Results within 35 days )
This is like a ‘crash course’ in digital marketing implementation. Favorable for any kind of business (including local restaurants, eCommerce, and online stores), a short term marketing plan yields results within 35 days. Beginning with the basics: a full-fledged SEO analysis to identify what needs improving and then big guns like keyword optimization, Google Ads will be brought in. Promotion of business on Google My Business Listings to relevant audiences will generate leads. Making business easily found with GMB (Google My Business) listings and optimization of ‘call to action’ elements on the business page will boost click-through rates (CTR). Online visibility on the map and via listing optimization will get businesses noticed online and appear at the top in local search results.
Post analyzing the website using advanced SEO analysis tools, the website will be optimized in alignment with the latest search engine guidelines. Local SEO for small businesses will be the primary focus in this month-long digital marketing plan however it is not limited to only that.
Long Term Marketing Plan: ( Results within 75 days )
The long term marketing plan has detailed SEO activities planned out over a stretch of 75 days. This will focus on Online Reputation Management (ORM) by using content marketing to improve website visibility and online credibility. Quality content through blog posts and targeted keywords will ensure that the website’s search engine rankings rise rapidly. Relevant content along with the right on-page and off-page SEO techniques will get the required traffic which increases conversion rates. Businesses that operate locally can look towards expanding their business with local SEO services and business owners who have countrywide operations can open up new avenues in terms of online conversions and ROI (Return on Investment) with the long term marketing plan.
Just to make it clear, the short and long term marketing plan will keep on yielding results long after too, as in essence, they are all long term when it comes down to digital marketing practices. These plans are result-oriented and well tested. Customized optimization and a focused plan incorporating a balanced mix of paid and organic marketing methods is the perfect recipe to achieve quick growth for a business. If the aim is to climb quickly to the top of the SERP (Search Engine Results Page), then this is the right time and the right way to do it.