Mapp Media, the mobile in-app advertising specialist, is entering into a new partnership with Flipboard, the award-winning content curation platform, as its official representative for advertising and media sales in France.
Working with a wide range of top publishers around the world, Flipboard helps people navigate and discover content relevant to their interests. Through curation, it provides context and perspective for its audience of 145 million people around the world, with approximately 24 percent of them in Europe. By creating an environment where people come to enjoy the stories they care about, it also generates a powerful interest graph across the platform to help brands connect their content and campaigns with audiences who are interested and paying attention..
A study that Kantar Millward Brown issued earlier this year found that people come to Flipboard with the clear intention of exploring the interests that define who they are, and who they aspire to be. This intentional mindset allows for a uniquely open and responsive audience that welcomes relevant brand messaging.
“Flipboard offers a unique and impressive content environment that captures people’s attention,” said Nathan Warner, Managing Director at Mapp Media. “We are thrilled to work with Flipboard to unlock the advertising potential in the French market, especially as ad spend on mobile is expected to continue to grow in 2019.”
Mapp Media will offer video, content and premium display advertising solutions to enable brands to connect with Flipboard’s aspirational audience, while people are engaging with stories about their passions and interests in an elegant mobile environment.
Flipboard is an award-winning curation platform, where people go to understand our time and share the stories that are worth our time. On Flipboard quality articles, videos, podcasts and products are curated every day for millions of people around the world. It is a platform that lets people spend time on their interests, develop deeper understandings and share the best ideas with others by collecting them into their own Flipboard Magazines. Download Flipboard for free in any app store or visit.
About Mapp Media
Mapp Media are a mobile advertising specialist with over 6 years of experience and expertise across Europe. By working with only leading mobile platforms we are able to offer our advertising partners 3 core commitments – brand safe environments, engaged audiences and 1st party data targeting. Visit our website to view some of our award winning campaigns.