Cane and wickerware specialist Desser is celebrating its centenary this year with a series of special events and promotions.
The family-owned and run firm – now in its fourth generation – was founded in Manchester in 1919 and has since grown to become the UK’s leading supplier of rattan, wicker and cane conservatory furniture.
“One hundred years of continuous trading is a remarkable milestone for any business, particularly in today’s harsh economic climate, and it’s an achievement of which we are very proud,” says sales director Mark Stewart.
“During the year we are celebrating the centenary with our many customers throughout the UK with prize competitions, give-aways, fun days and celebrity events in various locations.
“We will also be active raising money for our chosen charity, the Christie Hospital in Withington, Manchester, which carries out amazing cancer treatment and research and is especially close to our hearts.”
The company can trace its roots back to the dark days of the First World War when young Isaac Desser was serving with the British troops on the frontline in Belgium where he came into contact with Flemish craftsmen who were making baskets.
This gave him an idea and on his return home to Manchester after the war he started work on his plan to import these baskets and sell them to market traders in the local area and then further afield.
Like many new family businesses, it had humble beginnings, at first being run from the front parlour of Issac’s mother-in-law’s terraced house where his wife Annie and her family helped to pack the goods for despatch to customers.
Issac was soon joined by his brother Simon and Desser & Company was formed. The business quickly began to grow which necessitated the first of several moves into larger warehouse premises – all within the Cheetham area of Manchester.
In 1932, Issac’s son Morris joined the company and expansion continued despite the Despression during the Thirties.
After the Second World War, Simon’s son-in-law Ronnie Stewart joined Desser & Company, which was now housed at Lord Street, Cheetham.
The following years saw introduction of third generation family members. Morris’s son Gordon joined the firm in 1960 and he was followed in the Seventies by Ronnie’s two sons, first Michael and then Barry later in the decade.
By this time further expansion had signalled another move to an impressive purpose-built warehouse and showroom in Bradstone Road, Cheetham, where the company is based today.
Issac’s great-grandson, Gordon’s son Simon, joined Desser in 1987, forming the fourth generation of the family business. Ten years later, Michael’s son Mark also joined the company.
“We have always been passionate about quality, sustainability, service and style,” adds Mark. “Our long trading history has given us a wealth of experience and made us true experts in the industry.
“Achieving our centenary as a sustainable British Manufacturer is testament to the company’s success and we now look forward to the future with a continued commitment to providing customers with the very best contemporary cane furniture available in the UK.”
For further information, interviews and photo opportunities contact Emma Hayward, Marketing Manager, on 0161 834 1795 or email email@example.com