From 25 to 27 November 2020 the state of Brandenburg and its state capital Potsdam will be hosting the 12th CultureInvest! Congress with the 15th Award Ceremony of the European Cultural Brand Awards. The motto: “For a culture-friendly climate and a climate-friendly culture”. In addition, the KulturInvest! Congress, after we hopefully have overcome the societal crisis, together with international cultural experts and participants, will present solutions to get the cultural market up and running again – fully and sustainably. The “Meteorology City” of Potsdam, with its famous international art and culture Schiffbauergasse quarter serving as the congress campus, the Nikolaisaal as venue for the presentation of the European Cultural Brand Awards and the renowned Barberini Museum for the opening party are the ideal cooperation partners for Europe’s leading cultural congress.
Under the heading “The Innovative Cultural Industry. Climate Neutral. Democratic. Participatory.” the 12th CultureInvest! Congress takes up this subject and, together with more than 100 cultural experts and 650 attendees, and will develop visions for a sustainable cultural market that actively creates opportunities for sharing, promoting processes of democratisation in both the cultural sector and in society. This includes future-oriented issues such as green cultural management, green marketing, climate-neutral cultural property, democratisation in the cultural sector and digitalisation as a driver of participation.
A main forum in the Hans Otto Theater and 15 parallel specialist forums as well as three hands-on-approach workshops in six other locations will form the cornerstones of the innovative congress architecture from 25 to 27 November 2020 in Potsdam’s Schiffbauergasse. In addition, the international participants can look forward to an attractive supporting programme with a large Opening Party on 25 November in the Barberini Museum with guided tours and a discussion panel assembling prominent guest speakers as well as the presentation of the 15th European Cultural Brand Awards at the “Night of Cultural Brands” on 26 November in the Potsdam Nikolaisaal. Schiffbauergasse, the international art and culture quarter as the cultural heart of Potsdam is the perfect venue for the 12th CultureInvest! Congress: In addition to the municipal Hans Otto Theater, whose new house was opened in September 2006, six other internationally active independent cultural institutions have established themselves since 1992 in the fields of theatre, contemporary dance and art, music and literature, reflecting the turbulent history of the region and its development from an industrial wasteland to a vibrant and diverse cultural location.
Since 2009, the CultureInvest! Congress has successfully brought together personalities from the worlds of culture, business and politics throughout Europe and, with the presentation of the European Cultural Brand Awards, the most prestigious cultural prize in Europe, has generated international glamour in the European cultural market. The CultureInvest! Congress presents artistic excellence projects, discusses innovative, especially European topics of cultural management, marketing and investment and creates significant impulses for cultural institutions and cultural investments in Europe through the internationally acclaimed two-day exchange between culture, business, media and the public sector.
The 12th CultureInvest! Congress and the 15th European Cultural Brand Award are sponsored by the State of Brandenburg and the State Capital Potsdam. In addition, 50 other partners support this unique congress format. These include SAP, RSM, Bayer Kultur, the Arnold Group, Mihai Media Solutions, Deutsche Welle, ARTE Magazin, the innogy Stiftung für Energie und Gesellschaft gGmbH, the Monheimer Kulturwerke, Kulturpersonal and Ticketmaster. The congress is curated by Causales – Gesellschaft für Kulturmarketing und Kultursponsoring, which is also the initiator and organiser.