Enable Interactive launches Twitter iPhone app for power users

Press Release : March 04, 2010
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04 March 2010: Enable Interactive, the UK’s number one digital agency*, has launched the first dedicated Twitter list app for the iPhone, developed to make monitoring your tweets easier by building focused groups from your follow list.

The Twitter app has been developed by Alex Morris, head of UX, at Enable Interactive, with the aim to simplify the management and viewing of Twitter lists on the iPhone. Something Twitter power users have been crying out for since Twitter was launched.

The app has generated a lot of interest amongst Twitter power users and was even picked up during testing by Stephen Fry.

Enable Interactive’s iPhone Twitter app features include:

Twitter lists help to organise ever-expanding follow lists into easily manageable groups. Keep separate lists for friends, celebrities, colleagues or whomever else – making sure those important tweets are never missed.

View a single stream of tweets from lists created, or quickly jump straight to an individual’s tweet to see everything they’ve tweeted.

Innercircle allows users to create and maintain Twitter lists wherever they are with a super efficient list manager. Adding a user to a list is as simple as touching their name in their main follow list.

Easily add new lists or build on existing lists that are viewable inside Innercircle and on Twitter.com. Lists can be private and just for the user, or left open to share with the world.

Innercircle supports multiple twitter accounts, the ability to author tweets, RT and follow/unfollow members, yfrog image upload and inline webpage viewing.

The elegant user interface makes full use of familiar iPhone design patterns to provide a familiar and efficient user experience and one of the most seamless integrations with twitter lists on any platform.

Morris who has designed everything from his own range of mountain bikes to pioneering web apps for the NHS said: "We specialise in helping brands connect with their audiences in new and exciting ways across the whole digital channel – including mobile. Were currently working with a range of high-fashion brands on innovative ideas for mobile apps to help them develop a deeper connection between their brand and their audiences.

Enable Interactives Twitter iPhone app is available to download at: http://itunes.apple.com/us/app/innercircle-lists/id343965763?mt=8#

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* according to Revolution Award 2008.

About Enable Interactive

Enable Interactive (www.enableinteractive.co.uk) was recently ranked the UKs No. 1 digital agency by the readers of Revolution the UKs leading publication for the digital media industry. The agency has consistently developed and delivered bright, digital ideas for an impressive set of global clients since the company was set up by Matt Connolly and Darius Pocha in 2003. The team at Enable has produced great work for brands like WWF, British Red Cross, Breast Cancer Care as well as Clarks, Microsoft, Channel 4 and Speedo.

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