Berlin/Saarbrücken June 29th 2020 – emlen today announces the beta launch of its new Content Engagement software to create personalized Content Experiences that help drive conversions along the customer journey.
emlen enables Marketing and Sales teams to activate all of their existing content assets in one central platform and to distribute it from there personalized – to a single one or to a list of hundreds of contacts. Every interaction with the content can be fully tracked and analyzed, for a clear content ROI determination and lead scoring. The content sourced into the platform can be of any format: PDF, Images, Video, representing the most common formats in Content Marketing and used for Sales and Marketing material such as slide decks, blog articles, video or polls.
emlen comprises 3 technological core features: A central content manager, a contact manager and analytical capabilities to track content consumption and lead behavior. Use Cases can be found within Content Marketing, Sales Enablement or Demand Generation.
“We want to make it easier for companies to bring all of their content to life, to distribute it highly targeted and collect valuable metrics that help to make better decisions in their content marketing strategy. The ultimate goal is to surface the content that really helps drive conversion and contributes to the business goal,” said Marc Grewenig, Co-Founder and CEO at emlen.
“In recent years Content Marketing has been on the rise and companies increase Content Marketing Budgets. On the other hand, a lot of content remains unused or the value of a content piece can’t be attributed to specific lead conversions. emlen helps to get those insights and make the right budget decisions” Max Ulbrich, Co-Founder and COO.
emlen is a cloud-based content engagement software that enables companies to determine content ROI, while boosting engagement with their contacts. emlen helps Marketing and Sales leaders to centralize content, distribute it 1:1 to any target group and analyze content consumption. U se cases are both within Sales and Marketing, wherever content is used along the customer journey: Content Marketing, Sales Enablement or Demand Generation.