m62 visualcommunications, the global leader in presentation effectiveness, has today stressed to presenters the importance of using effective visual aids in a corporate or sales presentation.
A pitch presentation is most often the climax of a sales cycle, and can be the most effective tool in ensuring the deal. Yet, even after weeks or months of careful nurturing, many presenters fail to put sufficient time and effort into preparing the visuals for their presentations.
It often develops that many different companies are pitching for the same bid at the same time. In such a situation, it can be easy for a presentation to be forgotten in the crowd. Therefore it is important to ensure that a presentation is truly memorable, so that important points and ideas are not forgotten.
Properly designed PowerPoint slides can help the presenter explain a point more easily and engage the audience, ensuring that they are paying full attention. In fact, studies have shown that when information is received via dual channels (visual and aural), recall can be more than doubled.
Nicholas Oulton, Founder of m62, commented: "Many presenters have now realised that bullet points do not work, but have failed to make the next step to using effective visual aids. Slides should use graphs and diagrams to visually support the point being discussed, allowing a seamless fusion of slides and presenter.
"With a presentation being the most important part of any pitch, it is surprising how little time and effort is often put into it. Ensuring that any visual aids really serve to aid the audiences understanding is vital in any sales or business presentation."
m62 operates from offices in the UK, US and Singapore, and has produced almost 10,000 presentations for clients worldwide. m62 has worked with clients across a range of sectors, including blue-chip brands such as Microsoft and Siemens.
For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.