The popular brand HEINZ has had a second advert banned by the ASA (advertising standards agency) for breaching advertising rules on claims about comparing nutritional value of two foods, educogym Canary Wharf explain why the advert was banned and what use it will be for viewers.
In the case of the banned advert, HEINZ were comparing the value of baked beans to a protein shake, causing the advert to be banned. The ASA stated that it does not allow the comparing of two nutritional values of foods to have ‘as much’ as the other. Educogym Canary Wharf personal trainer Orlstyne Wilson explains “It will come as no surprise that as a personal trainer I fully agree with the banning of this advert, not only is it false but it is misleading. We are in an obesity epidemic, our country is getting fatter by the minute and so any advertisement to do with food, healthy or not, should be very strictly monitored to avoid anyone getting the wrong idea about what foods are good or bad for you”.
Is a protein shake of a similar value to a can of baked beans? “I can understand where the link came from, in terms of those that created the advert, yes a whole can of HEINZ beans does contain 19.4 grams of protein, this is a considerable amount as 1 boiled egg has around 6 grams of protein, however they need to focus on the message being sent. Most people would only have half a can of beans (if they have them at all) which instantly takes that number down to 9.7 grams, you also have to consider the carbohydrates and sugar in baked beans, 9.8 grams of sugar in half a can (19.6 in a whole can) means that they are considerably sugary, 25 grams a day is the limit for an 18 year old, so a whole can of baked beans would be almost the entire daily allowance. Letting consumers feel these are a good replacement for a protein shake is just wrong” stated Godfrey Nurse, educogym Canary Wharf personal trainer.
What does a protein shake contain in terms of nutrition? “I won’t discuss other brands as they are not my area of expertise in terms of exact ingredients, however our educogym protein shakes contain almost no sugar and no carbohydrates, which means it doesn’t spike blood sugars or insulin unlike baked beans, it contains 28g of protein in a 30g serving, and obviously contains a huge amount of amino acids (8 to be exact) meaning that it is the perfect partner for your gym sessions. I have never in my day advised anyone to eat baked beans at all, let alone as a replacement for a shake, if beans are to be eating they should be the natural kind, like green beans, lentils, chickpeas and so on” confirmed Orlstyne Wilson educogym Canary Wharf personal trainer.
There you have it, not that anyone would question the ASA’s decision, but further proof from personal trainers and nutritionists themselves that beans are not a good replacement for a protein shake, so put down that can opener and go back to your amino acids with educogym’s low carb protein powder.