April 6, 2020 – Dreamstime, the world’s largest stock photo community, with 29 million users to the date, announces a series of company initiatives aimed at helping their customers during the COVID-19 outbreak. As of last week, the stock photo agency allows its members to pause subscriptions, invites NGOs to apply for free stock content, and prompts its community to stay inside and take part in the Explore the great Indoors photo challenge launched in March. In addition to the site features, the agency will be making monetary contributions to the COVID-19 Solidarity Relief Fund by directing a percentage of all its sales to the World Health Organization every week.
Dreamstime understands that many of its customers may now be faced with economic hardships, with businesses being shut down, and projects delayed or canceled. The agency is giving subscribers the possibility of pausing their subscriptions for up to 60 days, with no loss of accrued downloads or additional costs. The newly added feature is available in each subscriber’s payment profile section.
After releasing several best practice guides to COVID-related visuals on their blog, Dreamstime moves further and supports the efforts of NGOs by giving these organizations access to free subscriptions. Non-profit organizations have a dedicated page to apply for a free plan and license the images that Dreamstime feels are essential for their communication strategy these days.
The company emphasizes that there is an increasing need for visuals not only to promote but mostly to relay trustworthy information and urges its creative community to focus on delivering accurate, user-friendly, and informative stock content. We each have a distinct and essential role to play these days, and we know our community is made up of graphic, video, written, and social communicators. That is why our impact can be extraordinary, and our contribution hugely positive. It’s not only essential to wash our hands, but it’s also vital to communicate kindly and accurately. Remember that designers and photographers carry the world’s brushes, Serban Enache, Dreamstime’s CEO says.
Dreamstime encourages everyone to make a difference and join worldwide efforts to fight the coronavirus. The company has decided to donate 5% of all its sales, weekly, to the World Health Organizations’ COVID-19 Solidarity Response Fund.
For more information about Dreamstime, visit https://www.dreamstime.com/.