Dr Larhrib: Intelligent skincare that rewrites the rules

Press Release : April 16, 2010
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IMMEDIATE RELEASE

DR LARHRIB: INTELLIGENT SKINCARE THAT REWRITES THE RULES

A brand new range of intelligent skincare products has arrived and is about rewrite the rules of beauty.

Dr Larhrib skincare is developed with over 18 years experience in pharmaceutics, biochemistry and medicinal chemistry and delivers purity, quality and effectiveness.

By replacing the 60% water base found in most skincare products, with 100% pure fruit, vegetable and plant juices and combining at least two active ingredients in each product, Dr Larhribs innovative range has pushed the boundaries of naturalness and effectiveness in cosmetics, exploring previously uncharted territories.

Dr Larhribs products contain quantities of natures skincare miracle, otherwise known as cucumber juice, which acts as a natural active matrix link between the formulations active substances and the skin, maximising the products overall effectiveness.

Cucumber juice provides valuable nutrients directly to the skin not only preventing skin disorders but also improving the skins surface texture, colour and physiologic properties, as well as providing key nutrients needed to restore the skins natural moisture balance, rebuild and repair connective tissue and protect the skin against the harmful effects of the environment.

Dr Larhribs unique formula of skincare is suitable for all skin types and can even treat specific skin conditions the products cucumber base soothes inflamed and irritated skin whilst nourishing and protecting with its power-pack of minerals, vitamins and antioxidants.

As a scientist with a passion for creating the very best in natural products, Dr Larhrib is completely opposed to the use of parabens, silicones, synthetic fragrances, colorants and any other chemicals that would compromise his mission to deliver clean and safe skincare.

The range of six products contains up to 10 active ingredients; cucumber juice, Bioskinup Contour, Chromabright, Eyeseryl, Liporeductyl, Matrixyl3000, Pheohydrane, Scopariane, Sulfurowhite and Syn-Ake.

Dr Larhribs highly effective product range includes six products;

Instant Lift Wrinkle Repair Cream – £90
Within minutes, you will actually feel the lifting and firming effects of this rich and concentrated yet light and silky cream formulation, as it immediately gets to work reducing expression fine lines and deep wrinkles.
Active ingredients: Syn-ake (Polypeptide found in venom of Temple Viper) and Matrixyl 3000.

Complexion refining 4-in-1 face cream – £45
This astonishing face cream formulation really does do it all. It cleanses. It peels. It tones. It moisturises.

Cocoamidopropylbetaine, extracted from coconut oil, acts as a gentle yet highly-effective cleanser. Jojoba microbeads, a subtle exfoliator, cleanse thoroughly without disturbing your skins natural moisture balance, simultaneously eliminating impurities, and sloughing away dead skin cells and improving circulation to restore surface smoothness and reveal a brighter, more refined complexion.
Active ingredients: Cucumber juice and Pheohydrane.

Intensive Moisturising Face Cream – £45
Lightweight and silky, this uniquely-formulated moisturising cream sinks into your skin in just seconds, instantly invigorating the skin with the cooling sensation of pure cucumber and providing deep and long-lasting hydration, to give you fresh, soft, supple skin with a lifted, firmer and healthier appearance.
Active ingredients: Cucumber juice and Pheohydrane.

Eye Area Rejuvenating Cream 15 ml – £60
Eye Area Rejuvenating Cream contains optimal doses of two clinically-proven actives. The first is Bioskinup Contour, the most complete and scientifically-based dermocosmetic active ever developed for the treatment of imperfections of the skin around your eyes. The second is Eyeseryl, awarded Best New Technology by Cosmetics and Toiletries Magazine. Working synergistically, these two actives will visibly reduce puffiness, under-eye fat bags, oedema and dark circles in just 28 days.
Active ingredients: Bioskinup Contour, Eyeseryl, Pheohydrane and cucumber juice.

Dual Action Skin Brightening Cream – £75
We guarantee you wont have encountered a skin brightening cream quite like this. How can we be so confident? Because the two cutting-edge, clinically-proven skin brightening actives integral to our formulation Chromabright and Sulforawhite have not been used in the U.K. to date.
Active ingredients: Chromabright and Sulforawhite.

Adipomelt multiple-action anti-cellulite cream 100 ml – £80
This is a complete anti-cellulite solution, fighting cellulite on all fronts. It comprises optimal doses of not one but two anti-cellulite actives Liporeductyl and Scopariane clinically proven for their effectiveness.
Active ingredients: Liporeductyl, Scopariane, Pheohydrane and cucumber juice.

What science is unable to do, nature achieves effortlessly. And Dr. Larhrib has harnessed this phenomenon to maximise the effectiveness of his skincare product range.

With Dr Larhrib’s products, science and nature really do work hand-in-hand to deliver purity and effectiveness.

Products are available to purchase directly from www.drlarhrib.com .

ENDS

Notes to editors:

Dr Larhrib Background
Originally from Morocco, Dr. Larhrib has always been inspired by the beauty, purity and effectiveness that can be gained from the natural world. His research career began in France where he obtained his qualifications in various scientific areas, including Pharmaceutics, Medicinal Chemistry and Biochemistry. He then moved to the UK, where he completed his PhD in Pharmaceutics at Liverpool John Moores University.

In a career that has spanned 18 years, Dr. Larhrib worked as a Senior Research fellow in Pharmaceutics in the Department of Pharmacy at Kings College London before moving to the School of Pharmacy and Chemistry at Liverpool John Moores University, where he worked as a Senior lecturer in Pharmaceutics. Dr. Larhrib’s main teaching areas were in Pharmaceutical Dosage Form Design and drug delivery, Pharmaceutical Technology and current Good Manufacturing Practice (cGMP).
Dr. Larhrib’s main research areas include pulmonary drug delivery, transdermal drug delivery, oral drug delivery (tablet and capsule formulation), controlled release drug delivery systems, particle engineering for diverse pharmaceutical applications and advanced skincare.

"patented and published"
Most of Dr. Larhribs research work has been patented and published in international pharmaceutical journals, presented at international conferences and presented internally to some of the world’s leading pharmaceutical companies.

"a foremost authority"
Dr Larhrib has proven himself as an inventive and brilliant researcher with a unique ability to solve complex problems quickly and effectively and is regarded as a foremost authority in pharmaceutical technology and pharmaceutical dosage form design. He is respected for his dedication and commitment to research and has been appreciated for the unparalleled quality of his research by all those he has worked with: pharmaceutical companies, researchers, professors, colleagues, to name just a few.

Active Ingredients
Cucumber Juice
Cucumber contains all the key nutrients needed to restore the skins natural moisture balance, rebuild and repair connective tissue and protect the skin against the harmful effects of the environment.

Bioskinup Contour
It reduces the puffiness caused by local fluid and fat congestion by improving microcirculation around the eye area, which enables fluid to drain away and, via a lipolytic modulating effect, allows for a gradual decrease in fat deposits.

This improvement in microcirculation also combats hyperpigmentation, reducing dark circles and increasing the luminosity of the area around the eye.A powerful anti-inflammatory action further reduces swelling. Collagen and elastin synthesis repair damaged tissues and strengthen the vascular wall. 81% of volunteers perceived a reduction in the dark tone of dark circles around their eyes and instrumental evaluation recorded a 222% improvement in dark circles tone.

Chromabright
Chromabright is a skin-brightening active that operates by inhibiting tyrosinase, an enzyme which plays a crucial role in controlling the production of melanin. Furthermore, Chromabright has a photoprotective effect on human keratinocytes which constitute 95% of the cells found in the epidermis. Unlike other depigmenting agents,which can cause skin irritation when exposed to the sun, Chromabright actually helps to prevent the skin damage caused by UV radiation.

Eyeseryl
Eyeseryl is a synthetic tetrapeptide with anti-oedema, decongesting and draining properties. It reduces eye bags, dark circles around the eyes and improves skin elasticity. Eyeseryl was awarded Best New Technology by Cosmetics & Toiletries magazine and Health and Beauty America.

Liporeductyl
Liporeductyl is a pro-liposome composite of anti-cellulite extracts combined with the synergistic effect of a GHK tripeptide. The pro-liposomal formula ensures formation of liposomes once blended into the final preparation. These liposomes ensure effective penetration of the products actives to the deepest layers of the epidermis.

Matrixyl 3000
Matrixyl 3000 contains two matrikines, Pal-GHK and Pal- GQPR, which act in synergy to restore and maintain the skin’s youthful appearance. These matrikines activate certain genes involved in the process of extracellular matrix renewal and cell proliferation, providing Matrixyl 3000 with its visible anti-wrinkle effect.

Pheohydrane
Pheohydrane is a complete moisturising active substance that works immediately, cumulatively and persistently to moisturise the epidermis, the outermost layers of the skin.
It immediately binds water in the stratum corneum, the outermost layer of the epidermis. Each time Pheohydrane is applied, there is a cumulative increase in the moisture levels of the epidermis. Even when the product is no longer applied, its persistent moisturising effect can be detected for up to seven days

Scopariane
Adipocytes are the cells that primarily compose adipose tissue, and they specialise in storing energy as fat. Scopariane reduces the number of mature adipocytes, and thus decreases the storage of fatty acids. Scopariane also encourages the synthesis of collagen, which is responsible for your skins firmness and elasticity.

Sulforawhite
Sulforawhite is a liposomal preparation of Swiss garden cress sprouts rich in sulforaphane, an antioxidant phytonutrient. Sulforawhite inhibits pigmentation by targeting two key processes in the production of melanin; it neutralizes reactive oxygen species (which can cause damage to cells) and inhibits a natural hormone that stimulates skin pigmentation.

Syn-Ake
Syn-Ake, a small peptide that mimics a polypeptide found in the venom of the Temple Viper, reduces wrinkles by inhibiting muscle contractions.

Press enquiries:
Jemma Volp-Fletcher/Lauren Knights
Mason Media
0151 239 5056
jemma@masonmedia.co.uk/lauren@masonmedia.co.uk

Notes to editors

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