dotGREY is a New Men’s Lifestyle Brand Making Bold Moves in Men’s Skincare
Created exclusively for men, dotGREY launches premium skincare made with natural ingredients that are sleek and sophisticated on the outside, and down-to-earth in inside.
By Anita S. Lane
Let’s be honest. Life can be complicated. Scratch that. Life IS complicated. But .GREY (pronounced dotGREY) is changing the game in skincare for today’s man. Founded in Chicago, Illinois in 2017, dotGREY is revolutionizing skincare for men in the form of three amazing, high-performing products made with natural ingredients, designed to cleanse, protect and hydrate. “Best Face Forward” is the motto of the skincare line, which includes a facial wash, daytime moisturizer and nighttime face cream crafted for the modern man.
Anson Wu launched the skincare line because in today’s highly visual marketplace, a man’s face is front and center. dotGREY enables today’s man to put his best face forward as he sets out to conquer his day. With powerful, natural ingredients such as chamomile, red clover, white willow bark extract, jojoba, avocado, grape seed oil, aloe vera and exotic mango butter, dotGREY skincare is raising the bar in a field crowded with harmful chemicals and complicated regimens.
Best Face Forward in Three Simple Steps
Step #1, WASH ($39) has powerful, natural ingredients such as chamomile, red clover and white willow bark extract, dotGREY facial wash includes active cleansing ingredients that leaves one’s face feeling fresh, healthy, smooth and energized.
dotGREY follows its facial wash with an incredible Jojoba day moisturizer called PROTECT ($59). Infused with Jojoba, avocado and grape seed oils, the dotGREY daytime moisturizer protects from harmful elements and nourishes the skin with a combination of natural ingredients that add the perfect amount of moisture.
We all know that great things happen at night. And the dotGREY nighttime Mango face cream, HYDRATE ($59) detoxes harmful chemicals, replenishes critical nutrients and rehydrates parched skin from the day’s stress. Powered by the earth’s most robust oils— olive, sunflower, grape seed, aloe vera gel and exotic mango oil, dotGREY nighttime Face Cream helps to reduce scars and inflammation and fight aging. Wake up restored.
Even more, dotGREY has released THE ULTIMATE SKINCARE EXPERIENCE ($139). The dotGREY man works hard and his skin deserves the ultimate treatment. The entire skincare collection can be purchased for $139, which is a 12% savings. All three products would total $157 if purchased separately.
In addition, dotGREY is offering new clients 15% off when they visit dotGREY.life by April 30, 2018 and enter “firstgrey” as the promo code.
Anson Wu, dotGREY founder, shares why he founded dotGREY and what we can expect to see from this burgeoning brand.
“We built dotGREY to be a platform— common ground for men who defy stereotypes and refuse to be defined by a job title. The dotGREY man is busy getting things done and doesn’t need a complex skincare regimen. He wants the simple, effective, skincare products with the finest natural ingredients. In three simple steps we are confident that men will see visible improvement in their skin.”
Since its January 2018 launch, the dotGREY skincare line is already living up to expectations with positive reviews rolling in from men who know superior skincare when they try it!
“dotGREY has changed A LOT of complications that I’ve always had with my skin. I’m always looking for ways to improve my skin’s nourishment and wellbeing. dotGREY has been able to make noticeable differences in its appearance, texture and tone,” shares fashion model and social media influencer, @IAMJeffThomas, whose influence reaches over 62,000 followers.
New York-based men’s model Pierre V. Almont (@pierrevalmont) shares a similar sentiment: “I’ve been testing this cream for 10 days and so far may skin tone has become more even and my face loves it!”
This is Just Gear One
The dotGREY skincare is only the first gear of this trailblazing lifestyle brand. Stay the course as dotGREY kicks into high gear in fall 2018 with bold accessories and designer clothing for men who dare to defy expectations.
Based in Chicago, Illinois, dotGREY is a men’s lifestyle brand offering premium, natural skincare, bold accessories and superior fashion for men who defy expectations. dotGREY resonates with the man who refuses to be pigeon-holed as one-dimensional. This man has a community. dotGREY is that club. We are embarking upon unchartered territory in men’s lifestyle—and all who dare to share the journey are welcome.
For more information about dotGREY, visit dotGREY.life. For product questions, email care@dotGREY.life. For media inquiries and interviews, contact Anita S. Lane at 313.447.9083 or via email: AnitaSLane@SenseiCommunications.com.