With a successful career that reflects his commitment to supporting the development of “digital native” companies and the transformation process of the traditional ones, the new Executive Director and Vice President of Alkemy S.p.A., Vittorio Massone, is a manager with deep experience in digital innovation.
Prominent Strategic Consultant and Digital Advisor, Vittorio Massone is an expert manager who held positions of great responsibility in the fields of digital transformation and business advisory. He is currently the Executive Director and Vice President of the Italian leading digital agency Alkemy S.p.A., an appointment he received in February 2020, when he has been identified as a leading professional for supporting the agency’s business activities. With a specific focus on Business and Corporate Development, he will help the agency in addressing the challenges deriving from Alkemy S.p.A.’s recent transition to the STAR segment of the Italian Stock Market (Borsa Italiana). A further industrialization phase has recently taken place in Alkemy, and this has led to a reorganization of the corporate structure into the four business units of “Consulting & Performance”, “Brand Experience”, “Tech” and “Data & Analytics”. As showed by his long career – consisting of more than 25 years of experience – and the previous top positions he held in sectors such as strategic consultancy, management and digital innovation, Vittorio Massone is no stranger to roles of such importance: his professional life, indeed, gave him the chance to be working with high-level clients, both in Italy and abroad.
Among his current activities, the Executive Director and Vice President of Alkemy S.p.A. collaborates with “digital natives” companies to support them in growth, and with traditional companies in the development of digital innovation processes. Vittorio Massone is also a current Member of YPO, the Premier Leadership Organization of Chief Executive Officers, with approximately 28,000 members. His educational background includes a Degree in Economics with full marks (Sapienza University of Rome, 1989), and a Master in Business Administration (Bocconi University of Milan, 1992). His first professional experience was as a Business Analyst at Klopman Textile Industry (Burlington Group), where he remained until 1991. He later joined Value Partners, a management consulting firm, as an Associate. In 1994 Vittorio Massone continued his career at Bain & Co., where he held roles of increasing responsibility: after starting as a Manager in 1995, indeed, he became Partner in 1999 and then, five years later, Director. Over time he gained an overall recognition as a leading professional in the fields of digital, telecommunications, industrial services, government, media/entertainment, and automotive. This led Vittorio Massone to be involved in complex operations such as the acquisition of Virgilio/Matrix (1999), and the turnarounds of Seat Pagine Gialle (1997-2001) and Poste Italiane (2002-2008). Other international clients he worked with include Walt Disney, Rai, Consip, Sviluppo Italia (currently Invitalia), Coni Servizi, Gruppo Espresso, and Il Sole 24 Ore. The manager has been as well the leading figure for Bain & Company Africa, which he helped, as a Managing Partner, to achieve market leadership and to create a team of 200 people particularly skilled in the digital sector. While in Africa, he brought his managerial vision based on team “diversity”: only the companies that allow the full development of personal potential can succeed in the long term.