Demand for digital PR services continues to rise sharply, according to PR, search and social media agency Punch Communications.
The team has won numerous projects within the first six weeks of 2010, resulting in a fresh search for traditional and digital PR talent to bolster the team. Moreover, whilst the majority of new accounts won feature both traditional and digital activities, all of the new business features a digital component, a first for the company.
Although Punch began as a traditional PR company, the teams passion for social media and the ever-changing world of search marketing has enabled the business to evolve rapidly over the last eighteen months. Indeed the business has risen to the top of numerous relevant search listings and as a result offers similar search marketing services to the majority of its clients, utilising traditional PR techniques but applied to the digital space.
Pete Goold, Managing Director of Punch Communications, commented: There has been a step-change in terms of the nature of inbound enquiries over the last few months. Firstly, the amount of interest overall has increased significantly, which appears to indicate that many marketers now believe the worst of the recession is behind us. More significant perhaps is the fact that the enquiries seem to be evolving in nature.
Whereas at one stage a typical enquiry would centre upon delivering media coverage or indeed an event of some kind, the broader business community has awoken to the enormous benefits of marketing to customers through social media and of course the heightened visibility of an effective search marketing. In particular, this technique is winning us a good deal of international business.
We get most excited by the possibilities available when we are able to provide all three stand-alone services on an integrated basis, which enables the PR activity to support SEO for example, providing a synergy and enhanced return on investment that would otherwise be unavailable when working with separate agencies.
For more information, please contact Technology PR expert Punch on +44 (0) 1858 411600 or visit www.punchcomms.com.