Following a £4.5 million investment, Chester now has Swansway’s first Multi-Brand motor retail centre, opposite Chester FC’s ground on Bumpers Lane.
Although the local, family owned motor group won’t be officially launching the multi-brand centre, until the end of May, it’s now fully operational and ready for customers. The state-of-the-art centre is a world away from the inherited premises in Huntington from which Swansway were previously operating, Swansway Chester Brand Director, Andrew Wakelin commented, “Moving to the new site from our previous cramped premises has been a culture shock, but, in the best possible way”!
He continued, “There’s room to display all our brands, Citroën, DS, FIAT, Abarth, Jeep and, for the first time, the iconic Alfa Romeo marque. There are areas for customers to relax, beautiful new service and workshop areas; it really is fabulous and so much appreciated by staff and customers alike, having come from our inherited premises, which were not only too small, but also rather tired.”
Swansway Group Director David Smyth added, “This project has gone very smoothly and the end result of our £4.5 million investment is an excellent new dealership and the first multi-brand centre for the group; we’re sure customer’s will relish this new motor retail shopping experience, which is more akin to a department store than a traditional one brand dealership”.
The new centre had brought new jobs to the area and will create more as the centre becomes established.