The company offers short-term loans to customers in the UK. The company is based purely online, therefore the application is completed online by the customer and all processes by the company can be performed in real-time on the Internet. Customers are able to apply for a loan in the comfort of their own home and receive the loan amount in their account the same day. Recent research on the payday loans market illustrated that customers prioritise speed of service more than any other when taking out a loan.
But what makes the Cash Genie service different to any other lender? The lender ensures customers who apply for a short-term loan and ask for a fast pay service, that the loan is transferred into their bank the same day. The majority of loans are processed in minutes, and the money is transferred as fast as possible into customers accounts. The speed of this transaction is only limited to the speed of communication and processing of the clients bank.
The speed of service is important to Cash Genie as well as customers. Specialising in customer service ensures excellent service and extremely happy customers at the end of the day. The companys popularity is growing fast, meaning the team is expanding to further increase the speed of process. Cash Genie system analysts are constantly improving the system and discovering new ways to streamline the application process and ensure customers have money in their account as soon as possible. The expansion of the company means the marketing team are looking for new ways to increase leads to lend even more instant cash to applicants.
Cash Genie attempts to make every customer, who takes out a short-term loan with them, happy with the service provided. Every Cash Genie customer has their own account manager who will tailor the service for each individuals needs. Because the speed of service is a priority to customers, it is a priority to the Cash Genie company.