Cardiff SEO Expert Chris Lynch has uploaded the complete text of his best selling book on search engine optimisation and eCommerce, “The Truth About SEO” to a new website where anyone can read the book for free.
Nominated for multiple business awards and praised for its plain-speaking and entertaining approach to teaching readers how to grow their business online, The Truth About SEO has been in the Amazon top ten on numerous occasions and has topped the free download chart for Web Marketing, Business, and @.
“There’s far too much mystery and mysticism in the digital marketing world,” commented Chris. “Google likes it that way and a lot of agencies like it that way too, but it’s not the way it should be. Too many business owners are flying blind when it comes to this stuff. I wrote this book to help people, and to empower them, and giving it away for free is the next logical step in that.”
At over 250 pages long, The Truth About SEO covers what Lynch refers to as the “Three Pillars” of SEO; Architecture, Content, and Linking; as well as related topics such as how to deal with a digital agency (if you hire one), how to deal with social media influencers, how to handle hosting and performance problems, and what to do when it’s time to move your website.
“I’ve been doing this for over a decade,” said Lynch, “And I’m being asked questions today that I was being asked ten years ago. One of the biggest problems is that the industry keeps changing terminology and adding technology, but the fundamentals of how to grow a business online haven’t changed as much as people think. I think a lot of the confusion is generated by agencies; they market themselves on having the latest technology and techniques and that can make businesses nervous.”