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Car Insurance: AXA Car Insurance Launches Marketing Campaign for Older Drivers

Posted 1st February 2010.

Previously, AXA car insurance has been focusing on the insurance broker market but this bold move sees them offer direct car insurance. Last week it was revealed that the majority of UK car insurance providers would not even consider insuring a driver aged 75 and above despite being fully fit and healthy. AXA car insurance is seeking to offer up to 90% no-claims discount for older drivers as an incentive.

A recent survey with the Institute of Advanced Motorists revealed that only 4% of all crashes on Britains highways are accidents involving older drivers.

Tina Shortle, Marketing Director at AXA Insurance, said: This campaign will underline the value we place on experience and the fact we’re willing to reward that experience through a unique policy that builds on AXA’s brand positioning to redefine standards in our industry.

There are some UK car insurance providers who offer Over 50s car insurance and a handful of these offer no upper age limit for protection.

AXA Insurance is one of the largest general insurers in the United Kingdom and offers a wide range of commercial and personal services that are distributed predominantly through brokers.

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