Business Expansion for Yorkshire Brownies
Yorkshire business Love Brownies based in Ilkley, West Yorkshire is expanding two years on from their first bakery opening.
Love Brownies has gone from strength to strength, from starting an online brownie business ten years ago and launching a bakery two years ago, to winning numerous national food awards and now opening a number of retail experiences in Cheshire and across London.
Chantal and Lee Teal, owners of Love Brownies started to win countless industry awards for their brownies, and they soon realised that business expansion was the way forward. Customers were travelling from greater distances to enjoy the Love Brownies café experience, not just from Yorkshire but from all over the UK.
Chantal Teal, Head Baker and co-owner at Love Brownies says; “It became apparent that Love Brownies needed to expand. Our online sales have sky rocketed in the ten years since offering gifted brownies online, we opened our bakery and café in our home town of Ilkley because of local demand, and our customers have quadrupled in numbers year on year. We are now in our fourth kitchen (due to larger orders and more customers) and we need even bigger to accommodate our increase in sales. We took the decision earlier this year to expand through franchising the business, and things seem to be going full steam ahead in the right direction, as we are soon to move into our fifth kitchen – which will give extra space to increase production in the future.”
The retail café experience that Love Brownies is known for will become the same concept for our new Cheshire store and also for the Greater London Southgate store, the London Islington concept (due to open early November) will be a takeaway drink and brownie outlet with brownie gifts. Ilkley will remain in the Love Brownies portfolio and will expand in coming months to become a larger café setting to accommodate our customer requirements.
Love Brownies bakery kitchen will be relocated to the heart of the Yorkshire Dales, based in the picturesque village of Howgill near Barden, part of the well-known Devonshire Estate.
Chantal says of the move; “We are renovating a barn set within the stunning grounds of the Devonshire Estate in the beautiful Dales. This will enable us to cope with the new growth of the business, we will eventually relocate the Ilkley kitchen allowing us to increase the café seating in Ilkley. We hope to be cooking from our new kitchen mid November as we really have outgrown our current kitchen. We have a 2-year plan of growth to open new Love Brownies stores and we need to make sure we have the capacity to supply the increasing demand for our award-winning brownies”.
Love Brownies is partnering with Yockenthwaite Cereals to co-brand a number of chocolate products for each of the retail stores including a Love Brownies Chocolate Yockenthwaite Granola, Chocolate Muesli, and Chocolate Porridge.
Chantal goes on to say; “Collaborating with such a renowned Yorkshire producer like Yockenthwaite, means that we can share our passion for Yorkshire around the UK through new chocolatey avenues.”
Love Brownies has received numerous awards and accolades including; The Great British Food Magazine Award in the Free From category for the Love Brownies Salted Caramel Brownie. A number of Great Taste Awards between 2012 and 2018. Star Buy Award from Eat In Magazine. Five Stars from Excelle Magazine. Taste Notes Selection by House and Garden Magazine. Independent Retailer of the Year at the 2018 Ilkley Business Awards. Highly commended at the 2017 Bradford Means Business Awards. Food Retailer of the Year 2017 at the H&N Magazine Eat Awards. A major award was winning Small Producer of the Year at the Quality Food Awards 2017 for the Gluten Free Double Chocolate Brownie, and they are currently shortlisted for a Deliciously Yorkshire Award for the Love Brownies Salted Caramel Brownie.
All Love Brownies brownies are gluten free, and they now have a range of brand new vegan brownies to add to the collection.
For more info log on to www.lovebrownies.co.uk