The effortless, easy-to-wear style of the SS10 Collection delighted the judges who were also impressed by bibicos Fair Trade credentials. Spanish born designer Nieves Ruiz-Ramos, who chose to base her new Fair Trade Fashion label in Britain, is delighted. She says, My dreams of seeing ethical fashion integrated into the high-street are being realised.
Nieves is currently working with La Redoute to create a capsule collection which will be based on her SS10 designs. The collection will feature in La Redoutes SS10 catalogue which goes out to 13 million people across 22 countries.
Britannia Chic: So what is it about the latest designs that caught the judges eyes in Paris? Nieves describes her collection as, All the colours of the Union Jack with a generous dose of chic straight from the French Riviera. It features cotton short-sleeved shirts with embroidery anglaise detailing, stripped mini-skirts and dresses in twill, plaid shirt-dresses and nautical stripes in red, white and blue. The collection also features hand-made cotton knits in cream, navy & red. Complete the look with an artfully hand-knitted scarf. Its all very strawberries and cream at Wimbledon with a dash of Pimms in the park.
Fair Trade: Each piece is made at Fair Trade Certified co-operatives. The woven garments are made by women in the Mumbai slums who have come together to establish a centre where women can be trained and given social support, including assistance for the education and welfare of their children. The knitwear is hand-knitted in the mountains of Nepal, the Fair Trade Co-op there has resulted in women earning a living wage from their artisan skills. Because the bibico knitwear was so popular last season more women have received work in the area.
To see the new collection please go to www.bibico.co.uk