Bored of the Board

Press Release : March 05, 2010
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Bored of the Board
A third of people cheat to cut down on ironing time
60 per cent admit to ruining clothing in a rage
Russell Hobbs needs your help in creating back to basics guide

We are a nation of irritated ironers. New research out today reveals one in five of us have either bribed someone or feigned injury to get out of the nations most dreaded chore, with 60 per cent admitting to ruining clothes because they are so angry about having to get the board out.

The study of 1,000 consumers, carried out by Russell Hobbs to develop its new easyfill iron, found two thirds (63 per cent) of Brits hate ironing, with 14 per cent preferring to pay someone else to do the dirty work.

Incompetent ironers
And when we do finally get the board out, it seems we dont know even know how to iron our clothes correctly! The most common mistake is using the iron on the wrong setting, but thats to be expected when 48 per cent of us confess we dont read the instruction manual.

Shirts seem the most problematic garment to iron (43 per cent) followed by bed linen (23 per cent). Nearly a third of us admit we cheat when ironing – the most popular short cut is only ironing the collar and front of a shirt when wearing a jacket.

Passing the time
More than a fifth of people (22 per cent) iron items just before they need them, but 43 per cent prefer a weekly ironing session, with the majority (40 per cent) choosing to do it in front of their favourite TV programme to help alleviate the boredom. When asked what music would help with ironing, nearly half (45 per cent) chose rock and pop, with the Queen classic I want to Break Free voted the top motivational song. Only one in ten prefer complete silence to focus on the task in hand.

Top Ten Tunes for Ironing
1. I Want To Break Free – Queen
2. Just Dance – Lady GaGa
3. Smooth Criminal – Michael Jackson
4. Rocking All Over the World – Status Quo
5. I’m Every Woman – Whitney Houston
6. It Only Takes a Minute Girl – Take That
7. Umbrella – Rhianna
8. I Dreamed a Dream – Les Miserables
9. Can’t Touch This – MC Hammer
10.Elevation – U2

Easy does it
Russell Hobbs is creating a back to basics guide to ease the nations ironing woes and needs your help. The company is looking for simple hints and tips to make it feel like less of a chore, so if youve found a crafty way to smooth out those creases or a speedy way with shirts, visit http://easyfill.russellhobbs.co.uk/ironing-tips to post your handy piece of advice.

Jason Steer, Marketing Controller at Russell Hobbs said: With only one in ten people claiming they love ironing we thought it was about time to help the apathetic ironers. Our ironing guide is designed to help the 60 per cent of us who have ruined clothes whilst ironing and aims to add a little bit of fun to this household chore.

Our new easyfill iron has a unique, patented funnel design which means it can be placed directly under the tap so filling and emptying the iron is quick and easy perfect for those who want to get the most out of their ironing time.

Top 5 cities which love ironing
1.Glasgow
2.Brighton
3.Southampton
4.Birmingham
5.Liverpool

ENDS
Stockist information:
The Russell Hobbs easyfill iron is available at electrical retailers nationwide. For more information or to find your nearest stockist visit www.russellhobbs.com or call 0161 947 3000.

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