BOLLÉ AND LE COQ SPORTIF PARTNER ON THE CREATION OF A CYCLING COMBO

Press Release : July 15, 2020
BOLLÉ AND LE COQ SPORTIF PARTNER ON THE CREATION OF A CYCLING COMBO

BOLLÉ AND LE COQ SPORTIF PARTNER ON THE CREATION OF A CYCLING COMBO 1

Photo Credit Stef Cande

The collaboration initiated last year between Le Coq Sportif and Bollé resonates at different levels. Founded respectively in 1882 and 1888, both are French and have been involved in high-level cycling since the beginning of the 50s, when Le Coq Sportif became the official jersey supplier of Le Tour de France, and when Bollé launched its first cycling-specific sunglasses, the Nylon Grand Sport. Echoing this common heritage, the brands have partnered on a capsule collection; Bollé x Le Coq Sportif composed of two high performance products, the helmet FURO MIPS® and the sunglasses SHIFTER, customised with the colors of this partnership.

SHIFTER – PERFORMANCE AND RETRO-FUTURISTIC DESIGN

With its distinguishable retro-futuristic design based on Bollé’s famous 80s sports models, SHIFTER meets all the needs of the performance cyclist thanks to a combination of cutting-edge technologies. Frontal air vents directly integrated in the lens ensure optimal air flow and prevent fogging. Hydrophobic treatment (so that water droplets roll off) and oleophobic treatment (to repel dirt) keep the cyclist’s vision clear. SHIFTER Bollé x Le Coq Sportif features a category 3 lens with a tint preserving a natural perception of the surroundings. This model is also equipped with Bollé’s Thermogrip® hydrophilic rubber on the temples and the nose pads. By absorbing water, this material prevents the sunglasses from slipping and ensures a perfect grip during the most intense efforts.

Selected for its technicity, the model SHIFTER Bollé x Le Coq Sportif is notable for its sober and elegant graphics and playful colors on the Thermogrip® inserts (one blue, one red) referring to the French origins of both brands.

FURO MIPS® – AERODYNAMIC FIRST

Aerodynamic development, ventilation design and air flow testing has led to the creation of FURO Mips®, Bollé’s pinnacle performance road cycling helmet. FURO’s design has a very strong personality and is easily recognizable with its two aerodynamic features: a NACA duct allowing increased airflow without additional drag, and a kamm tail providing a smaller wake that reduces the drag for better aerodynamic properties. For ultimate comfort and protection, FURO MIPS features a 360° integrated MIPS® system, achieving extra protection against angled impacts.

The helmet was a logical choice for this collaboration and illustrates Bollé and Le Coq Sportif commitment to innovation and performance. This limited edition distinguished itself by a clear and elegant reminder of the French heritage of both brands.

Available this summer, this combo will be sold in Le Coq Sportif shops and in the brands’ partner sports shops. 

Price : SHIFTER : £100 // FURO Mips®: £179

www.bolle.com

Notes to editors

For more information please contact:
Dawne Warren – PR & Social Media Manager EMEA – dawne.warren@bollebrands.com Tel: 02083919821 email: dawne.warren@bollebrands.com Visit the newsroom of: sampr