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BBC to begin using SEO-focused headlines

Posted 9th December 2009.

The BBC is to begin gearing its headlines towards search engine optimisation(SEO), it has been announced.

The official BBC blog announced the company would begin optimising its story headlines for search engine’s algorithms to help BBC pages appear higher in search results.

Sam Tilston, online marketing director of vitabits.co.uk, said the announcement showed the BBC was keen to remain an online leader rather than “playing catch-up” with other companies.

“The BBC is optimising its own headlines along with many other online news publishers,” Mr Tilston said.

“They are not only optimising their headlines but also doing internal linking within the articles, which is a very effective SEO method.”

A recent survey by Guava and Econsultancy found that 85 per cent of respondents use Google for paid-search.

However Mr Tilston pointed out that the BBC may need to tread carefully, as “overstuffing” a headline title with too many keywords would not only damage a website brand and reputation, but could also result in a penalty from Google which will drop their rankings.

About The Mediarunsearch

Mediarun is a full service SEO Company specialising in performance based Search Engine Optimisation (SEO) solutions, Search Engine Marketing, Social Media Optimisation (SMO) and pay per click management (PPC). We have also pioneered Universal Search and achieved excellent results for our clients on Google Products, Maps and Images.