On the 24 June 2015 (Southampton, Hampshire), ART4ART (UK) LTD. and its trading names ART4ART STUDIOS, ART4ART COMMUNICATION and VOICE TALENTS INTERNATIONAL have merged under one new name: RED CAT STUDIOS LTD. The new brand name adopts the Red (wild) Cat as its logo, symbolizing courage, power, dynamism and the start of a new phase. To establish its novelty imprint on the market, Red Cat Studios has chosen to take its inspiration from its baseline signature, “Voice Your Ideas With Power!” This name change is meant to unify and better promote the former departments of Voiceover, Translation and Video Production, aligning its corporate and brand identities.
An advertising campaign (written press, Internet, and social media) is accompanying Red Cat Studio’s promotional launch in the UK. A full program of social and professional network coverage is also being organised.
A global communications plan
“We take this change of identity as a step further on the well established and well reputed tradition of excellence our clients have been used to for the past 17 years, and surely not a change in the quality of our products. Red Cat Studios will take even further the experience of quality, accuracy and reliability for our clients, aiming to become and remain their first choice in their own quest for excellence.” Said Dan Profir, Founder and CEO of Red Cat Studios
Ms. Laura Donea, Communications and Marketing Director and Chief Creative Officer, states: “I am welcoming this change within our company, and I believe it was an important step for us, to re-evaluate our message and also look at how we’ve changed over the past 17 years. Our business is not the same entity as it was then, and this new name came naturally, reflecting in a way the strength, the new insight and knowledge that we didn’t have back in the day. Our service is very client oriented, with fast turnaround and hectic work hours for everyone in the Studios – we wanted this strength, efficiency and “aggressiveness” to be reflected at a glance.”
About Red Cat Studios
Red Cat Studios is a privately-owned Global Multimedia Localisation Company based in Southampton (GB), offering Multilingual Creative Audio & Visual Solutions: translation, voice-over, audio-visual production, script creation, subtitling, managing an exclusive team of certified linguists, professionally trained voiceover actors and audio-visual experts, covering 80+ languages and dialects.
Since 1998, ART4ART Communication, today Red Cat Studios, has been helping companies break down language and cultural barriers and has gained a reputation as one of the UK’s leading language services providers to private and public sectors nationwide, and to corporate and private customers worldwide.
To find out more about Red Cat Studios, go to www.RedCatStudios.uk
Source: Red Cat Studios