Appnova Web designs and hosts bespoke website for Little Emperors luxury lifestyle members card

Press release
24th February 2010

Appnova Web designs and hosts bespoke website for Little Emperors luxury lifestyle members card

Luxury privilege card offering unprecedented rates for exclusive lifestyle and travel brands cites secure website as pivotal to success

Appnova Web, a boutique management and technology consultancy, has designed and developed the new website for the newly launched Little Emperors and Co, an invitation only luxury lifestyle privilege card, offering unprecedented reduced rates and perks for members across all areas of life. Appnova developed the site using a combination of Flash and HTML technology. The Appnova team designed the branding and exclusive look and feel of the site using the companys gold and black colours to create a luxury portfolio catalogue of products and services.

Appnova Web designed icons to for each portfolio area, representing over 1000 partner offerings travel, retail (clothing, jewellery, household), lifestyle (health, leisure and sporting clubs) and dining. A secure login was required on the site to provide access for members only.

Appnova Web also built into the site customer relationship marketing functionality so that customers can be emailed with promotions according to their preferences and buying habits.

Appnova Web was recommended to us by one of our investors who had previously worked with the team, said Elizabeth Sieff, Co-founder and Director of Little Emperors Co. They understood immediately the look of the website that we wanted to achieve. Our privilege card is for an exclusive, high end, luxury market. The high quality, seductive feel, yet very clean, simplistic nature of the website was exactly what we were looking for.

Appnova Web has designed it to be very easy to manage, so that now we can upload new images and information on new partner offerings very easily. The site has been hugely successful and is our all-important business card and shop window.

Jamie Ettedgui, Managing Director of Appnova Web said; Little Emperors site is a high end design, bespoke technology system completely tailored to what the business required. We have designed the site to reflect the luxurious brand, while ensuring that the technology can support the business requirements. We wanted the site to appeal to the privilege card members, making it very easy to find their way around, yet also providing a lot of information that is easy to keep current.

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NOTES TO EDITORS

About Little Emperors & Co
Little Emperors & Co is an invitation only luxury lifestyle privilege card, offering unprecedented reduced rates and perks for members across all areas of life.

Launched in 2009, by co-founders Elizabeth Sieff (a descendant of the Marks and Spencer founding family) and Rebecca Masri (ex Goldman Sachs), the club costs £575 a year for founding members, and has over 500 members to date.

Members of Little Emperors & Co are entitled to reduced rates and benefits from leading high end luxury brands and household names across Travel, Dining, Retail, Lifestyle and Health, Beauty and Fitness. The club offers discounts from retailers including designer brands la Perla, Smythson, Hugo Boss. Other perks include offers from top London restaurants and leading luxury hotel and holiday companies.

www.littleemperors.com

About Appnova Web
Appnova Web is a web design agency which takes an artistic approach in creativity and innovative technology. Linking their unique design their own technology, Appnova Web are able to individually craft client needs, producing a high quality user experience with deceptively easy to use functionality.

Appnova Web specialises in showcasing and promoting products and creates brand awareness through their list of services; enabling businesses to sell online effectively. Appnova Webs services are individually built to meet client requirements and can be tailored to any specific needs.

Appnova Web’s full range of services which include:

Design and Branding
E-commerce
Portfolio Catalogues
Content Management Systems
Digital Marketing and Social Media
Customer Relationship Management
E-Outsourcing

Appnova Web clients include: Retro Sun, Joseph, Gazprom, Rio Tinto, Connolly, Art London, Locanda Locatelli, Wescom Group, Global Expense, Oakley Capital, House of Cashmere, Little Emperors, In Touch Capital Markets and Sermoneta Gloves.

For more information please visit www.appnovaweb.com

Editors Contacts:

Jamie Ettedgui
Managing Director
Appnova
Tel: 0845 838 6173
Email: je@appnova.com

PR Artistry
Andreina West
Tel: 01491 639500
email: Andreina@pra-ltd.co.uk
www.prartistry.com

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