Skin care brand Palmer’s has announced it has appointed AnalogFolk to handle its creative account, and Tug to run its digital account.
Both will help Palmer’s develop its business across the Asia Pacific.
The company’s products include the well-known Cocoa Butter Formula and extensive ranges across the body, face, hair and stretch mark categories.
Hayley Bishop, marketing manager at Palmer’s, said Tug outlined an impressive approach for the business that aligns with its overall brand objectives.
“Their ability to join the dots between digital, data, and our brand growth aspirations make them the perfect fit for our business,” she said.
Tug’s Managing Director in Australia, Shane Lennon said: “Palmer’s is an iconic brand, and we are delighted to be working with Hayley and the team to help evolve their digital offering.’
Founded in 2006, Tug is a full service digital media agency headquartered in London and with branches of operation in Toronto and Sydney. Tug services include paid search, search engine optimisation, display, social media, creative campaign development and data analytics.
Tug takes a genuinely integrated approach to digital planning and campaign execution across channels by blending the team’s experience with state of the art technology. Tug finds new insights & angles that drive significant commercial results for ambitious clients, helping them to compete around the world