Clear Channel Ireland has won the contract to install 70 digital screens in Tesco stores nationwide, it has been announced.
Following a competitive tendering process, Clear Channel is to launch the ‘Tesco Live’ network of screens and will be responsible for maintaining and selling the associated advertising space at selected Tesco stores.
The screens will be located in premium positions at the entrance to Tesco Stores and are being provided by Amscreen, Europe’s leading digital signage solutions company. The portfolio will be powered by Play IQ, Clear Channel’s intelligent scheduling and content management system which enables seamless ad-serving across all sites.
“We are delighted to win the Tesco contract at this exciting time for Out Of Home in Ireland. This is a significant investment in Digital Out of Home,” said Terry Buckley, Managing Director, Clear Channel Ireland. “This digital development will enable advertisers to reach the much sought-after Tesco shoppers when they are most receptive to advertising messages. The 70’ HD screens are supported by Clear Channel’s Play IQ, enabling complex media scheduling and dynamic creative opportunities.”
Ruairi Twomey, Marketing Director, Tesco Ireland said: “We are always trying to improve the shopping experience for our customers. We believe this new partnership with Clear Channel will further develop our offering to shoppers by bringing them new, relevant advertising content across our stores nationwide.”
Simon Sugar, Amscreen CEO, said: “We are so pleased to be partnering with Clear Channel Ireland for the launch of Tesco Live. This deal offers up various efficiencies – one of these being the speed of delivery via our European-based production headquarters. As well as optimising the ever-important lead times, we have the unique ability to provide easy local access to every stage of the build, ensuring the Clear Channel team has complete visibility and transparency through the delivery process.”
Clear Channel are now Ireland’s leading Digital Out of Home Media Owner bringing to 280 the number of digital screens across Ireland. In another media-first, Clear Channel Northern Ireland were the first to install digital screens at Bus Shelters .