The rise of digitalization and the internet has encouraged many people to make a career in digital marketing. It has attracted the maximum number of eyeballs which has seen many influencers and digital marketing experts making their way on the digital space. One such name in the list is Alireza Kohany who is a digital marketer and a web expert and a succesfull Entrepreneur based in Turkey, He also is a Instagram Star. He was born on June 18, 1993, in Tehran, Iran. He is a qualified computer engineer but his life took an unexpected turn when he moved to Turkey in 2015.
A good opportunity came his way which gave him a whopping amount. He did not miss the chance and got into the business of import and export in Turkey. With time, he progressed in this field and set his offices in Turkey. When asked about the shift in his work life, Alireza was quoted saying:
“After moving to Turkey, I had made my mind to make money in a short period. I kept myself open to any business opportunities which would give me good financial returns. That’s when I thought to keep my work of marketing aside and focus more on minting money.”
His decision to be financially stable first was indeed the best thing he did.
Not only this, but he also made a good investment in real estate which became a profitable move for him. After such an excellent growth as a businessman, he decided to go back to his roots and get into the marketing business. Simultaneously he did take up a few works as a freelance digital marketer for the well-known firms in Turkey. The money which he made in these years saw the creation of his own influencer marketing start-up. It took time for his company to pick up. His prolific marketing ideas saw a growth in his business and as of now, his company has more than 100 clients. We expect his company to grow faster in the coming days and we wish that Alireza Kohany becomes a numero uno in the digital marketing business.
Alireza Kohany believes being an entrepreneur means you are your own manager, as well as manager of others. Your skills need to be extensive in order to to be successful. An entrepreneur should be able to effectively manage people, a budget, operations and in some instances, investors. This requires a multi-tasking work style, planning for both the short and long- term goals of their business. A successful entrepreneur must be able to make wise decisions about how he uses his time, continually evaluating and prioritizing tasks according to relevance and importance. This means including short and long-range planning and the ability to participate in economic forecasting and market research.
Success is Possible, If It Is Measurable.
The problem with many “failed” marketing and advertising activities, is that a goal or metric has not been established in which to hold the activity measurable. You might be sending emails, but have no clue if your open rate is successful because you don’t have a benchmark to work against, or you don’t know what aspect of the activity to measure, or have never measured it consecutively, Alireza Koohany says that defeat is the prelude to victory.
“If you can dream it, you can do it.”