Family owned Alfa Travel was an early innovator in the online coach travel bookings market. A state of the art reservations booking engine powered a user friendly website- easily accessible by consumers and travel trade partners alike. The ease of use of the system- coupled with the provision of comprehensive holiday information enabled Alfa to provide a one stop shop for online bookings- freeing up the busy Contact Centre for guests who prefer to book via the telephone reservations team.
Last year Alfa muscled into the HOT 100 listings – ensuring its place not only as one of the top performing Lancashire businesses but also as one of the fastest growing in the country.
Liverpool-based Digital Marketing agency HitSearch have worked alongside Alfa to drive growing numbers of visitors to the Alfa website and increase online booking conversion. In addition the introduction of an affiliate programme – via Digital Window has helped Alfa develop a larger share of voice in the crowded online travel marketplace.
HitSearch director Andrew Redfern said: The passion of the Alfa Travel brand and their user base, coupled together with our online marketing experience, has resulted in the campaign being a joy to work on.
The Alfa Travel marketing team are forward thinking and flexible enough to help launch campaigns with a short turn-around time. This speed to targeting means their campaigns provide a great return on investment.
Alfa has become famous for providing quality, value for money coach holidays for the over 50s market. Managing Director Paul Sawbridge said We are thrilled to see our online bookings top the £50 million mark. Investing in our website and holiday reservation system has provided a good return on investment & is especially gratifying given that our over 50s audience- and many of our travel agency partners have been slower to embrace booking holidays on the internet.
Alfa look set for another good year with strong advance bookings for 2010 and of course record numbers of online bookings.
For more information about Alfa Travel and sister company Leisureplex Hotels visit www.alfatravel.co.uk
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Press release produced and promoted Hit Search. Find out more about us and our services at http://www.hitsearchlimited.com/. Tel: 0845 643 9289
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