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wowcher launches in London bringing group buying power to the UK

Posted 18th January 2010.

http://www.wowcher.co.uk is a revolutionary new discounting concept – a website that offers major discounts on anything from dining out to spa days, cooking classes to skydiving. Wowcher negotiates amazing discounts with London businesses by guaranteeing an agreed volume of sales.

Visitors receive discounts of up to 70% on the featured deal of the day. Wowcher uses its own tipping point technology, allowing people to sign up for a deal and only be charged if the tipping point (minimum number of customers required to get the days deal) is reached.

Wowcher is being launched in London bringing some of the capitals best known and unique venues to the site. Our aim is to make Londoners tourists in their own city and encourage all visitors to enjoy one of the worlds most exciting capital cities. Wowcher will expand to other major cities across the UK during 2010.

The concept took the US by storm last year and is set to be 2010s biggest consumer trend. Facebook, Twitter and other social network users create a viral buzz to ensure the deal reaches the tipping point.

For businesses Wowcher is risk-free with no long-term contract or out-of-pocket costs whatsoever. Businesses pay nothing up front to participate, they simply negotiate the number of customers required for the deal to proceed, stated Nick Brummitt CEO of Wowcher Limited. With some deals topping 3,000 new customers in a single day in the US, the popularity of online group purchasing will undoubtedly take off in the UK.