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Smartphone web consumer sales up by 208% in last year

Posted 27th January 2010.

More than 600,000 people visited discount voucher code website www.MyVoucherCodes.co.uk via their mobile browsers throughout December 2009, according to traffic statistics from the site, up 158% on December 2008.

Traffic from mobile phone browsers consistently increased month-on-month for the site in 2009 as smartphones increased in popularity, with more than £2.5 million spent through MyVoucherCodes.co.uk alone.

In December 2008, 378,000 unique visits from mobile phone browsers were noted by retail expert and MyVoucherCodes.co.uk founder Mark Pearson, up to just over 600,000 for December 2009. To put this into perspective, more than 11m people logged on to the site throughout December to search for Christmas savings with mobile phone visits accounting for 5% of total traffic to the website.

Sales through mobile phone web browsers were consistent with the growth in users accessing the site through their mobiles, with an increase of 208% from £1.2m in December 2008, up to £2.5m in December 2009.

A study of 1,820 MyVoucherCodes.co.uk users found that 8% had surfed the site from the comfort of their mobile phones.

Of those that had used their mobile browser to use the site, 62% said they had used the site to search for discount voucher codes whilst physically shopping on the High Street to see if they could get a better deal online.

11% said they thought that mobile browsers were improving to the point where they felt they used them more regularly than desktop browsers.

Discount retail expert Mark Pearson, founder of www.MyVoucherCodes.co.uk said,

It seems that many consumers are literally going to High Street shops to effectively sample products, and then searching for, and in many cases, buying whilst still in-store having found a better deal online through their mobiles!

Where High Street prices remain relatively high, the same retailer may be offering 20% off online through voucher codes. If you have a particular product in mind, its always worth checking to see if you can save any money on it online, as there is often more choice through different retailers all vying for your cash, even at discounted rates.

Although some people are starting to leave the Credit Crunch behind them, the savings are still there to be made and itd be impractical to waste them.

MyVoucherCodes.co.uk features discount voucher codes and offers from the most popular retailers in the UK, including Currys, Comet, Argos, Dell, House of Fraser and many more.

The site had sales exceeding £481m in 2009, saving consumers £52m on products they would otherwise have paid full RRP for.

***ENDS***

10 YETIS JOURNALIST TRIVIA QUIZ:

For a chance to win a prize, be the first to respond with the correct answer to the following question:

Q. What percentage of MyVoucherCodes total traffic does traffic from mobile phone browsers account for?

For more information contact Gabrielle Lofthouse, gabrielle@10yetis.co.uk 01452 348211 or on Twitter @Gabriella_PRowl.

EDITORS NOTES
Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29 his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.

MyVoucherCodes has had sales exceeding £481m in the last year

Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.

MyVoucherCodes is the UKs most popular discount site.