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Retail Contactability – The Definitive Dozen

Yonder Digital Group

Posted 28th June 2018.

New research from Yonder Digital Group has identified which top retailers are most successfully deploying contact technology and channels to make it easy for consumers to get in touch with them. The research analysed how readily UK consumers could get in touch with retailers via their preferred channel and evaluated how effectively customer contact technologies (including chatbots, livechat AI, FAQ engines, intelligent forms, live call routing, etc.) had been integrated to provide seamless customer service.
With 81% of consumers taking their business elsewhere if their queries aren’t answered quickly and effectively by a company, it is critical that retailers (online and bricks & clicks) are offering as many customer service touch points as possible and responding to those channels quickly and effectively. The research looked at the available contact methods and technologies offered by the UK’s top 100 retailers and awarded scores for how easy they are to contact.
Top 12 most Contactable Retailers
M&S
Screwfix
JD Sports
AO.com
Wilko
Kaleidoscope
Monsoon
John Lewis
Very
Blacks
Littlewoods
Millets
Chris Robinson, Yonder Digital Group CEO, comments, “Many retailers are clearly missing a trick by not having a multi-channel offering built into their customer service. Consumers will take their business elsewhere if they are not getting quick and personalised service back from the retailers. This is particularly important as consumers today have come to expect a choice of channels to use to get in touch with companies.
“Showing customers that they are valued by providing them with multiple, equally well-served, access points is critical to engendering loyalty and growing the customer. In addition to this, the intelligence gathered from these channels can help the business refine strategy, choose products and revise inventory.”
To obtain a copy of the Yonder report, visit https://tinyurl.com/yahakm9b

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About Yonder Digital Group

Yonder Digital Group www.yonderdigitalgroup.com leverages over 20 years operational experience in outsourced contact centre delivery and technological innovation. We service clients across a range of industries with our 24/7 omni-channel approach rooted in expert analysis of customer behaviour and optimising returns from every brand touchpoint.

Yonder boasts 700+ advisor seats across two UK centres-of-excellence in Bristol and Ipswich powered by cutting edge technology, data analytics, tools and insight, helps its clients to create seamless brand interactions, meaningful and memorable contacts across multiple channels and to drive a measurable ROI alongside uplifts in revenues and customer satisfaction.

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